Welcome to my website!

Sign up for my newsletter

copywriting

My Second Business Anniversary

Another year has flown by, and my writing business is two years old! I’ve come a long way since I decided to go back to my childhood dream of being a writer, and a lot has happened since my first bizversary last year (read more here). In the last 12 months, I’ve done a lot of thinking about what I […]

READ MORE

Set Yourself up for Success (10 Day Blog Challenge)

So today’s challenge – set yourself a daily success plan – concerned me slightly! I’m not great at disciplining myself and being consistent about what I do every day, although I’m aware that it’s really helpful to be organised. I think I’ve said before that my workload at the minute varies, so it’s hard to plan when I’ll do things. […]

READ MORE

Unlocking my Superpower (10 Day Blog Challenge)

For Day 4 of the blog challenge, we’ve been asked to identify our superpower (or superpowers), things that we’re good at. This is an incredibly valuable exercise that I would recommend to anyone, particularly if you want to be inspired to make a change. The first time I did this, when I was unhappy about my working life, my single […]

READ MORE

Discovering my Why (10 Day Blog Challenge)

Day two of the blog challenge is the answer to Natalie’s question: “why do I want to live the freedom lifestyle?” As she says, the reason can’t be just because it sounds cool or as an escape from your current situation – we all know that trying to run away from problems doesn’t make them go away, although when things […]

READ MORE

How to Find Your Niche and Make it Worthwhile

For some people, their niche – the area they want to focus on or specialise in – is obvious straight away. I’ve long admired those who always knew they wanted to be a doctor, or a gymnast, or an accountant (this must have been someone’s childhood dream?!) Those people can see their career path clearly ahead of them, knowing which […]

READ MORE

Gudrun Lauret Copywriting – First Birthday!

If you’d asked me on my fifth birthday what I wanted to be when I grew up, I would have said “a writer.” By 12 I had my journalism career planned out (a stint in London, war correspondence) and at 19 had done the relevant training and work experience. Then real life got in the way, and I found a […]

READ MORE

7 Tips for Getting a Great Press Release Written

If you need a press release in a hurry or you don’t feel confident in your writing skills, you can ask a copywriter to craft it for you. Many PR agencies also outsource press release writing too. Press Release Pointers: Agree a deadline – if you’re promoting an event or have a seasonal offer, you’ll have a time limit on […]

READ MORE

13 Tips for Writing a Press Release

A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]

READ MORE

How Content Repurposing Could Help Your Business

Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already written via different media or […]

READ MORE