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Want to create more content but need some ideas? Let's dig into your USP, what makes you different and how you help your customers. We'll come up with topics you can use today!
I know how hard it is to constantly come up with new ideas for content. In fact a lot of people tell me that’s why they never even start. And when you’re so close to your business, you’re not entirely sure what your audience wants to hear from you.
That’s why the Content Generator is so effective. I look at what you’ve already got and identify the gaps. Plus we’ll look at repurporsing existing content to get more from it without you having to work harder.
There are three parts to the process.
Before we meet, I’ll spend some time reviewing your existing content. I’ll also look at your competitors and similar businesses to you to get a feel for what people in the industry are currently doing. And then I’ll identify some ways to make your content different and help you to stand out.
Then, we sit down together and look where you are now and where you want to be, coming up with enough ideas to get you started with content marketing. We have a one-to-one video call where we discuss your business in more detail, review some of your existing content and come up with ideas that will really appeal to your ideal customers.
Tell me what’s worked and what’s not worked for your business in the past; we’ll look at what you enjoy creating and align that with what your audience really wants to hear from you. We’ll explore different formats for your content, so you can mix things up to make things fun for you and your followers. We’ll look at how you could put together a series of blogs, a podcast or videos, and then repurpose them to reach a wider audience.
Having been a writer for 29 years, and working in content marketing for over a decade, I could see that there was a real need for an easy, repeatable process that business owners could use to come up with ideas for content.
And I know that many entrepreneurs not only feel overwhelmed by the idea of marketing, but struggle to make time for it. That’s why the Content Generator helps you to develop a bank of topics that you can have on hand so that you’re never stuck on what to talk about. We discuss repurposing, too, so you can make the most of your best-performing content without having to start from scratch each time.
Price: £350
You’ll feel much more confident about coming up with ideas yourself for blogs and other online content. You’ll have a ton of ideas to get going with, and plenty more to have in reserve. I’ll send you a report of all our ideas, and next steps so you can make the most of our time together.
The report will include the topics you’re going to work on first, the keywords to use in each post, ideas for repurposing and ways to turn the blogs into a series or a lead magnet. I’ll also share with you my handy blog template to get you started. Once you get into the swing of blogging, you can customise it in a way that helps you most.
This is for anyone who want to show up online more often but struggles to come up with ideas. They don’t know what their audience wants to hear from them, so they guess.
I’ve done a variation of this session with almost all of my clients. To really understand your audience and what they want from you, you need to take a step back. Having someone who’s not part of your business to do this with you will make it easier to come up with ideas for the right content.
Yes, there are a few ways you can work with me. Have a look at my work with me page for more info.