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Online marketing is essential if you want your business to be successful, but it can be challenging if you don’t know where to start.
All you really need is clearer content that sounds like you and makes you the obvious choice.
Too many business owners have generic content. Their unique voice is drowning in a sea of AI-generated, sloppy copy. They don’t know how to fix it and they’re not standing out. The good news is, there are quick ways to demonstrate your expertise with clear, simple copy that shows potential customers why you’re right for them.
Read on to learn more about me and why I’m the person to help you.
I work with small business owners and entrepreneurs like you to make their online communications clearer and simpler.
I write the words you need to stand out, get noticed and picked by the right people. Every piece of writing sounds like you so it shows off your skills and attracts the right people.
Like a lot of writers, I was one of those children who was writing short stories as soon as they could hold a pencil. In fact, before I could hold a pencil, I’d dictate my stories to my mum!
Other than a brief period when I wanted to be a witch, I only ever wanted to be a writer, with an early ambition to work as a war correspondent. I studied journalism after my A-levels before completing a degree in communications.
With journalist jobs few and far between and needing to earn some money, I found myself in admin, working for a range of public sector organisations for a decade.
I kept my hand in, writing music reviews, press releases and anything else people asked for, before deciding to take the plunge into self-employment in 2015.
By this point, the world had changed. Print media was on the way out, web 2.0 was already giving customers the opportunity to talk directly to companies, and social media was on the rise. I had to learn all about content marketing and online communiciations.
I understand that feeling of overwhelm when you’re just starting digital promotion for your business, and how hard it is to juggle marketing with making money and doing the day job at the same time.
When I’m not writing (or reading) I’m talking to people – I’ve always been chatty. I enjoy meeting new people and learning new and interesting things – all good qualities for a writer.
I’m the host of The Apple Cart podcast, which is aimed at creative disruptors, disruptive creators and anyone who wants to do things differently in business.
I’ve been obsessed with history since I was a little kid and spent my childhood between York and Newcastle, both rich in heritage. I have a history-based podcast too, which will be returning later this year.
I enjoy being a guest on podcasts and video shows, and talk about blogging, content marketing and finding your USP. I deliver talks and workshops to memberships and online and offline communities. I also do this for heritage organisations under my Time Pieces History brand – my area of interest is the north east of England.
Today, I live in Brittany, France, believed to be the ancestral seat of King Arthur. My husband and I (along with Perdue the dog) love exploring the area.
Ideas for engaging content to capture your ideal customers’ interest
Well-researched, original blogs that capture your voice and showcase your skills
Turn existing content into blogs, ebooks and white papers without doing more work
Want to talk about how I can help you? Or just fancy a natter about history and heritage, moving abroad or what you’re currently reading? Then book a time to talk! I’m always on the lookout for interesting podcast guests, too, so if that’s you, let me know!