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About Me

Hi, I'm Gudrun Lauret. I offer copy coaching and content strategy to elevate your business above the competition

Woman in blue top with blonde hair, smiling. Standing in front of green door

Welcome to my digital castle!

Need to produce blogs consistently but find it a chore? We’ve all been there!

But what if there was a way you could make it quicker and easier and get you the results you want? Then you’re in the right place, because I have the solutions you need.

Read on to learn more about me and why I’m the person to help you.

What I do

Hi! I’m Gudrun. I work with owners and marketing managers of ethically-minded, online, service-based businesses.

I support them to develop streamlined processes to make content marketing easier, help them stand out from the competition and find more of their ideal customers.

A small blonde girl dressed as a witch. Her face is painted red and she is holding a turnip lantern

Like a lot of writers, I was one of those children who was writing short stories as soon as they could hold a pencil. In fact, before I could hold a pencil, I’d dictate my stories to my mum!

Other than a brief period when I wanted to be a witch, I only ever wanted to be a writer, with an early ambition to work as a war correspondent.

I studied journalism after my A-levels before completing a degree in communications. With journalist jobs few and far between and needing to earn some money, I found myself in admin, working for a range of public sector organisations for a decade.

I kept my hand in, writing music reviews, press releases and anything else people asked for, before deciding to take the plunge into self-employment in 2015.

By this point, the world had changed. Print media was on the way out, web 2.0 was already giving customers the opportunity to talk directly to companies, and social media was on the rise.

I had to learn all about content marketing, online communications, blogging and social media (which I still dislike and avoid when I can!) There was a ton of information but no structure to follow, so I read as much as I could and attended marketing conferences across the country.

I understand that feeling of overwhelm when you’re just starting digital promotion for your business, and how hard it is to juggle marketing with making money and doing the day job at the same time. But you can do it!

After eight years of working with thought leaders in the worlds of IT and personal finance, repurposing podcasts, writing blogs, email newsletters and social media posts, I shifted my business.

I offer copy coaching, content strategy and repurposing done-with-you services to owners or marketing managers of medium-sized businesses. We work together to find an easy, repeatable process that works for YOU, so content creation is easy, not a chore.

A smiling blonde woman wearing a blue dress. She is holding a magazine with a blue and white cover. In front of her is a table. On top of the table is a white cake with the magazine cover printed on it
Perdue the dog © Sarah Morphett A side view of a a dog's head and shoulders. It is brown and black and wearing a black and red collar.

Oh, and what about the references to the Middle Ages? Well, I’m passionate about history, and this is my way of bringing that into my own business. When I’m not writing, I’m reading or talking about history.

My name, Gudrun, is of ancient Scandinavian/Ango-Saxon origin, meaning ‘god’s rune’ and ‘secret battle’. I chose the rune ‘Ansuz’ (communication) as part of my logo, and decided to embrace my Danish forebears and have a bit of fun with Viking iconography.

I’ve been immersed in heritage all my life – I was born in York, home of the Vikings, and brought up in Newcastle, famous for Roman walls and Norman castles.

Today, I live in Brittany, France, believed to be the ancestral seat of King Arthur. My husband and I (along with Perdue the dog) are now exploring the Breton legends.

Three Ways to Work With Me

These are my core communication services

A 3 month programme to take you from low-performing content to a slick system that brings you regular high quality leads.

A one-to-one session to look at where you are now and where you want to be, with the strategy to get you there.

A two-day intensive to rebuild your content from the ground up, plus one month’s support.

Fancy a chat?

Have a look at my copy coaching page to find out how you can establish your content campground – the starting point for your online communications.

If you want to talk history, etymology, music, cooking or travel (all interests of mine outside of work), then feel free to drop me a line. I love meeting new people!