Gudrun Lauret: content marketing, copywriting and communications for heritage organisations
Traditional industries must embrace digital technology to attract new visitors, communicate better and to stay relevant
The multitude of platforms and communication tools available now can be daunting, and for traditional sectors, they may seem like an unnecessary distraction. However, most people research online before they make a purchase, and the next generation are ‘digital natives’ – technology savvy and immersed in a virtual world.
By embracing these opportunities, museums, history sites and heritage tourism organisations can offer their visitors an interactive experience and have a better chance of securing funding and attracting young people to the workplace.
I support my clients with the whole process, from identifying their audience and understanding why they need to create engaging content, strategy and planning, as well as writing copy.
I help them find their voice and allow the leading experts to share their knowledge in an easy-to-understand way, using the right online marketing strategies confidently and effectively so they’re not left behind. Make sure you aren't either.
I always wanted to be a writer, and was first published more than 20 years ago, in Waterstones book review magazine. I followed that with a journalism qualification, a communications degree and regular articles.
Bringing together my passion for history and traditional copywriting skills with content marketing and strategy, I help clients in the heritage sector to promote themselves online, increase their visitor numbers and engage better online and offline.
I like to travel, and take my work on the road with me. I try to split my time between England and France, and am planning to travel more in the next two years. I’m a keen runner, but I also enjoy curling up with a good book, preferably with my dog; she usually has other ideas!