Gudrun Lauret: Content Strategy and Copywriting
In a digital world, the way you communicate is more important than ever.
The internet and social media have changed the way everyone does business, and you need to be noticed in the crowd. Content marketing takes time, though, and it’s not always obvious where you should begin.
I support my clients through the whole process, understanding who they’re creating content for and why, and then planning it out.
I also help with the creation, either by writing copy or referring them to trusted partners for services such as graphic design and video production. And I help them make the most of their best pieces of work, too.
Good quality content helps to build trust and credibility, shows that you're an expert in your industry, and encourages potential customers to choose to do business with you.
In the last couple of years, I've been working a lot with MSPs (managed service providers) and IT support companies, and have invested in developing my knowledge and understanding of the industry.
I always wanted to be a writer, and was first published more than 20 years ago, in Waterstones book review magazine. I followed that with a journalism qualification, a communications degree and regular articles.
I now combine my traditional copywriting skills with content marketing and strategy, helping clients to promote themselves online, grow their audience and build their businesses.
I like to travel, and take my work on the road with me. I’m also passionate about history, and I'm going to be sharing more about that through my new project: "Time Pieces - My History in 100 Objects."