Gudrun Lauret: content marketing, copywriting and communications for heritage organisations
In a digital world, the way you communicate is more important than ever.
The internet and social media have changed the way everyone does business, and you need to be noticed in the crowd. Content marketing takes time, though, and it’s not always obvious where you should begin.
I'm now focusing on bringing my passion for history into my work, and working with history sites and heritage tourism organisations.
I support my clients through the whole process, understanding who they’re creating content for and why, and then planning it out, as well as producing original copy.
I write blogs and articles, interview experts to share their knowledge in an easy-to-understand way, and create promotional materials and display boards for exhibitions.
Good quality content helps to build trust and credibility, shows that you're an expert in your industry, and encourages potential customers to choose to do business with you.
I always wanted to be a writer, and was first published more than 20 years ago, in Waterstones book review magazine. I followed that with a journalism qualification, a communications degree and regular articles.
I now combine my traditional copywriting skills with content marketing and strategy, helping clients to promote themselves online, grow their audience and build their businesses.
I like to travel, and take my work on the road with me. I try to split my time between England and France, and am planning to travel more in the next two years.