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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that. Your blog should be like anything else in your business. It’s something you take pride in and shows your audience that you’re an expert. Being half-hearted in your approach will come through, and […]
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We’ve talked before about what copy is and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply explaining what or who something (or someone) is and what […]
READ MOREYou’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to content marketing, you might be […]
READ MOREIf you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type of content that’s good for […]
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As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not to Ask a Copywriter for […]
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When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer is. Copywriters are well-qualified (or […]
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Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So, what can you expect when […]
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I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing. This is common in more traditional industries. There’s a feeling that it’s a fad. It doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market to people and hope […]
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I provide unique services (I believe) for my clients, so I thought it would be helpful to explain how it works and how it differs from other transcription and repurposing services. I qualified as an audiotypist five years ago, and combine that with 20 years’ experience as a writer to help my clients maximise their best content. Creating fresh, relevant […]
READ MOREInvesting in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress. I’d love it if everyone […]
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