My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…

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Today I’m celebrating my fourth year in business at Gudrun Lauret Copywriting with a fruit tart in France! I’ve been here in Brittany since June, and it’s been more work than holiday. It’s so peaceful, though, that I’ve had plenty of time to focus on what’s important. When I went to review my previous bizversary…

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Working in Content Marketing Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people…

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You may not realise that it’s actually possible to employ someone, either internally or externally to your MSP business, who can take on the responsibility of writing blogs and supporting you with creating written content. In the final blog in this series, we explore the reasons for engaging a professional writer, what the process might…

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We’ve already said that using jargon and industry-specific terms in your MSP content can be off-putting for your readers, who may not be familiar with them but assume that they should, and feel embarrassed because of it. However, you do need to explain to your customers exactly what the services you offer can do and…

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At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

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Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…

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I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends…

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Working with a copywriter can be expensive for small businesses, especially when you’re just starting up (click here to read more about prices), or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with…

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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that.  Your blog should be like anything else in your business – something you take pride in and shows your audience that you’re an expert. Being half-hearted in your…

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