Content Marketing
Why Your Heritage Site Needs Digital Marketing to Survive Lockdown Two
Introduction Over the weekend (October 2020), the British government announced another national lockdown, to last a minimum of four weeks, requiring all but essential service businesses to close. This wasn’t a surprise, with infection rates rising daily, but everyone in the country hoped it could be avoided. By Thursday, 5 November, bars, restaurants, gyms, cinemas…
Read MoreDefining the New Normal Arts Summit: a Review
Introduction Last month, I participated in “Defining the New Normal”, an Arts Summit looking at the challenges faced by those in the arts, culture and heritage industries, with an emphasis on finding funding, especially post-Covid. Speakers and panellists were international experts, and sessions ran throughout the day, and the event was jointly hosted by the…
Read MoreMy Fifth Business Birthday
My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…
Read MoreVisit North East: George Stephenson’s ‘Billy’
*DISCLAIMER: I intended to visit the Stephenson Railway Museum to take my own photographs & learn more. I will be updating this post after the Covid19 lockdown has ended* The Killingworth Colliery George Stephenson went to work for Killingworth Colliery, owned by Lord Ravensworth, in 1812. The area had several pits, with Ravensworth’s the best…
Read MoreVisit North East: Stephenson Railway Museum
*DISCLAIMER: I intended to visit the Stephenson Railway Museum to take my own photographs & learn more. I will be updating this post after the Covid19 lockdown has ended* Introduction The final blog in our series on places to visit in the north east of England (and managed by the Tyne and Wear Archives…
Read MoreVisit North East: Unit’s Standard
The Roman fort at Segedunum has an amazing collection of army uniforms and equipment, along with statues, busts and replica buildings. The legion’s standard display though, is particularly eye-catching, and I was interested to learn more about them. There isn’t a specific ‘Visit North East’ blog to accompany this post, as Segedunum was included in…
Read MoreVisit North East: Commanding Officer’s Quarters
Initially I was going to focus on one specific item from the commanding officer’s quarters – his desk – but there are so many amazing things on display that I thought I’d give an overview of the most luxurious part of the Arbeia barracks. There isn’t a specific ‘Visit North East’ blog to accompany…
Read MoreVisit North East: William Jobling’s Gibbet
*DISCLAIMER: I intended to visit the South Shields Museum to take my own photographs & learn more. I will be updating this post after the Covid19 lockdown has ended* The South Shields Museum has a piece of the gibbet used to execute murderer William Jobling in its collection, and a grisly recreation of what that…
Read MoreVisit North East: South Shields Museum
*DISCLAIMER: I intended to visit the South Shields Museum to take my own photographs & learn more. I will be updating this post after the Covid19 lockdown has ended* Introduction The South Shields Museum is a huge, beautiful, stone-fronted building with white plaster features on the windows. It sits right in the centre of the…
Read MoreVisit North East: A Dutch Fruit Seller
Dominicus van Tol The painting ‘A Dutch Fruit Seller’, showing a bonneted old lady handing out fruit to a golden-haired little boy, was painted by Dominicus van Tol sometime in the 17th century, although there is no exact date given. Van Tol was born in around 1635 in Bodegraven, a town (formerly a municipality) in…
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