Content Marketing
How to Create an SEO-Boosting Podcast Blog
Why You Should Create a Podcast Blog To really make the most of your podcast and to make Google happy, you can add a blog post alongside your transcript and summary show notes. Doing this means that for people who prefer to read rather than listen (or are unable to listen) can still benefit from…
Read MoreAn Interview with Pete Matthew
In the final interview of the series, I talk to Pete Matthew about his MeaningfulMoney podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who…
Read MoreAn Interview with Richard Tubb
In the third interview in the series, I talk to Richard Tubb about his TubbTalk podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who…
Read MoreContent Marketing: 9 Ways to Think About it
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…
Read MoreCMA Live 2018 – Some Musings
Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…
Read MoreContent Marketing for Consultants
If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…
Read MoreWhat is a Content Manager?
Content creation and marketing is time-consuming, as we know, and it’s not a top priority for many business owners. As you get busier and your small company starts to grow, or if you’re part of a large organisation with many teams, you might want to pass some or all of the responsibility to a content…
Read MoreHow to Get Started with Blogs for Your IT Business
You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve…
Read MoreWhy You Need to Plan Your Content in Advance
I’ve mentioned previously why it’s a good idea to write blogs when you’re quiet at work, but planning and creating your content in advance is another way to get organised with your marketing. You might have heard of a content calendar or an editorial calendar – this is a tool people use to plan and…
Read MoreWritten Content: Where does it Fit in the Digital World?
There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…
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