Working in Content Marketing Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people…

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What is Organic Content? Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content…

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Introduction Inspired by my interview with Roger Edwards of the Marketing and Finance Podcast, I’m sharing some tips and ideas I gave to his listeners about working with a content marketer. We talked about the importance of creating and, most importantly, repurposing content for professional services businesses and entrepreneurs. As well as top tips for…

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Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have…

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The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…

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Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…

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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…

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What is a content manager written in white text over a blue laptop

*Post updated July 2021* Content creation and marketing is time-consuming, as we know, which is why a content manager could help. Content marketing isn’t a top priority for many business owners. As you get busier and your small company starts to grow, or if you’re part of a large organisation with many teams, you might…

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I’ve mentioned previously why it’s a good idea to write blogs when you’re quiet at work, but planning and creating your content in advance is another way to get organised with your marketing. You might have heard of a content calendar or an editorial calendar – this is a tool people use to plan and…

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If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…

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