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In recent months I’ve found myself becoming increasingly frustrated by global injustices, and I know I’m not the only one. I’ve been wondering how to narrow my focus even more to really find ways to help. I’m leaning towards female founders with untapped potential. But why? Because I think that many women have built businesses they’re proud of, but they’re […]
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I’ve been talking about having a USP (unique selling point) in my social media posts recently, so I thought I’d better write a blog about it too! Why do I think that defining your USP is so important? Because it makes all of your communications with clients so much clearer and more effective. You know what you do, how you […]
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A few months ago, I came up with the CORE Approach to online communications. The idea behind it is to help you make your content more appealing to your target audience. However, I realised that when I work with clients, there’s a bit more to my process than just how write better copy. The CORE is only one part of […]
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Have you ever done a personality test? No, I don’t mean like in the back of Cosmo (showing my age!) or a Buzzfeed quiz to see which Friend you are (don’t lie – you know you’re not Phoebe). I’m talking about something that might reveal something more about you – like a rebel tendency. I mean a personality profile, which […]
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