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Are you on a mission to change the world? Have you got a project or a goal in mind that keeps you up at night? Do you have a burning desire to help people any way you can? How do you share and amplify your message? I’m not a fan of the term ‘mission-led business’ but if you want to […]
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AI. Crowded marketplaces. No clear USP. Differentiating only on price. Customers don’t understand what you do. All of these things can be barriers to business growth and success. So how do you stand out? You have to be brave and be yourself. How to be Brave As a business owner, you’re already brave, even if you don’t think you are. […]
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Ready to upset the apple cart of the traditional ways to do business? Let’s get to the CORE of your communications to find your ideal customers, biggest supporters and raving fans. How? With the CORE Approach. The CORE Approach is for anyone who wants to be disruptive, creative and different in business. But not just for the sake of it […]
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I knew I’d missed writing one business birthday blog, but I hadn’t realised that I’d missed two! So, I’m not going to attempt to give a summary of the last three years. I’m not sure I can remember it all anyway! I haven’t done any blogging since about 2020 either. Not great in my line of work or for reassuring […]
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My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in the previous 12 months, it’s […]
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I was delighted to be approached by Take Note for a guest blog spot. The post below examines the pros and cons of speech to text tools, and why you may want to use a person for transcription. As of late, speech to text software, also known as automatic voice recognition (ASR), has expanded its popularity as the […]
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Today I’m celebrating my fourth year in business at Gudrun Lauret Copywriting with a fruit tart in France! I’ve been here in Brittany since June, and it’s been more work than holiday. It’s so peaceful, though, that I’ve had plenty of time to focus on what’s important. When I went to review my previous bizversary posts, I realised I didn’t […]
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Business Content Content Marketing
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. And there’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve put together this list […]
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I’m continuing to push on with my goal of being location independent with my business, and my trial run in Malta earlier this year shows that I can be productive working in a hotel room, and resist the pull of the pool to meet my deadlines. The part that seems to elude me, though, is being healthy and eating properly. […]
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At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it was definitely relevant to the […]
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