Business
My Eighth Business Birthday
I knew I’d missed writing one business birthday blog, but I hadn’t realised that I’d missed two! So, I’m not going to attempt to give a summary of the last three years. I’m not sure I can remember it all anyway! I haven’t done any blogging since about 2020 either. Not great in my line…
Read MoreDefining the New Normal Arts Summit: a Review
Introduction Last month, I participated in “Defining the New Normal”, an Arts Summit looking at the challenges faced by those in the arts, culture and heritage industries, with an emphasis on finding funding, especially post-Covid. Speakers and panellists were international experts, and sessions ran throughout the day, and the event was jointly hosted by the…
Read MoreTime Piece History: S3, B2: Arts Summit Review
Introduction What we can learn from the Defining The New Normal arts summit What you’ll hear 1:50: Why did I attend? 2:45: Digital technology 5:40: Donors and influencers 7:43: Transparency, value & unique story 10:01: Accessibility and inclusion 12:48: Being flexible and responding to change Prefer to read instead? Click here for a transcript…
Read MoreMy Fifth Business Birthday
My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…
Read MoreThe Pros and Cons of Speech to Text vs Human Transcription Services
I was delighted to be approached by Take Note for a guest blog spot. The post below examines the pros and cons of speech to text tools, and why you may want to use a person for transcription. As of late, speech to text software, also known as automatic voice recognition (ASR), has expanded…
Read MoreMy Fourth Business Anniversary
Today I’m celebrating my fourth year in business at Gudrun Lauret Copywriting with a fruit tart in France! I’ve been here in Brittany since June, and it’s been more work than holiday. It’s so peaceful, though, that I’ve had plenty of time to focus on what’s important. When I went to review my previous bizversary…
Read MoreContent Marketing: 9 Ways to Think About it
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…
Read MoreStaying Healthy While Travelling
I’m continuing to push on with my goal of being location independent with my business, and my trial run in Malta earlier this year shows that I can be productive working in a hotel room, and resist the pull of the pool to meet my deadlines. The part that seems to elude me, though, is…
Read MoreCopywriting – Only About Sales Messages?
At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…
Read MoreCMA Live 2018 – Some Musings
Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…
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