Introduction What we can learn from the Defining The New Normal arts summit   What you’ll hear 1:50: Why did I attend? 2:45: Digital technology 5:40: Donors and influencers 7:43: Transparency, value & unique story 10:01: Accessibility and inclusion 12:48: Being flexible and responding to change Prefer to read instead? Click here for a transcript…

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My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…

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Introduction As a small business myself, I know how hard the next couple of months are going to be. Many of my friends and clients are also running smaller companies, and lockdowns could have serious ramifications for us, and we won’t know for some time what that will look like. At the same time, we…

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Introduction The coronavirus pandemic sweeping the globe is unprecedented in modern times. We are still waiting to see how it develops and the response and solutions from governments, but in the meantime businesses around the world are closed. For heritage organisations, often one of the main draws for tourists to a new city or country,…

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Today I’m celebrating my fourth year in business at Gudrun Lauret Copywriting with a fruit tart in France! I’ve been here in Brittany since June, and it’s been more work than holiday. It’s so peaceful, though, that I’ve had plenty of time to focus on what’s important. When I went to review my previous bizversary…

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Why You Should Create a Podcast Blog To really make the most of your podcast and to make Google happy, you can add a blog post alongside your transcript and summary show notes. Doing this means that for people who prefer to read rather than listen (or are unable to listen) can still benefit from…

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The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…

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I’m continuing to push on with my goal of being location independent with my business, and my trial run in Malta earlier this year shows that I can be productive working in a hotel room, and resist the pull of the pool to meet my deadlines. The part that seems to elude me, though, is…

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At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

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