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Business

Copywriting – Only About Sales Messages?

At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it was definitely relevant to the […]

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CMA Live 2018 – Some Musings

Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media – one thing at a time!) […]

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The Conundrum of Being a ‘Poker Wife’

I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends our days hunched over a […]

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Why My Services Are Different

I provide unique services (I believe) for my clients, so I thought it would be helpful to explain how it works and how it differs from other transcription and repurposing services. I qualified as an audiotypist five years ago, and combine that with 20 years’ experience as a writer to help my clients maximise their best content. Creating fresh, relevant […]

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My Second Business Anniversary

Another year has flown by, and my writing business is two years old! I’ve come a long way since I decided to go back to my childhood dream of being a writer, and a lot has happened since my first bizversary last year (read more here). In the last 12 months, I’ve done a lot of thinking about what I […]

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CMA Live (Content Marketing Academy) – My Experience

A week ago I was in Edinburgh for the CMA Live 2017 event. I’d heard a lot about the previous year’s event from my colleagues in Newcastle, so I already knew there was a risk of FOMO if I didn’t get a ticket. Attending a two day business conference in another city is expensive and an investment you need to […]

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My First Piece of Published Writing!

If you’ve been reading for the last few weeks, thank you for indulging me! As I said last week, this review was submitted on spec to In Brief… and I’ve reproduced it here. I’ve been unable to find out anything about the author, although I found the book on Amazon. I notice the name of the sister was actually “Bobbie”, […]

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Teenage Dreams, so Hard to Beat

Continuing my blog series in honour of my 20th year as a published writer, this post looks at how I got started. I was a loud and confident child, never shy and asking questions all the time. I had no real idea of what I wanted to be (although an early career goal was to be a witch), but I […]

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The Soundtrack of My Youth

Apart from school and reading, music was a big part of my life in the 90s. My dad used to sing Pink Floyd to put me to sleep (The Division Bell, in case you’re wondering!) and I grew up listening to Crosby, Stills, Nash and Young, The Rolling Stones, The Who and David Bowie. Britpop was in full swing by […]

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