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Business

Who Remembers 1997?

Twenty years ago, I had my first piece of writing published in a national magazine, and I was on the path to Pulitzer Prize, er, pride. I’ll be celebrating this event with cake and republishing the article later this month, but first, some context. In 1997, I was 14 and in Year 9 (3rd year seniors) of high school. In […]

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Happy New Year!

I hope you’ve had a good break and looking forward to a busy and productive 2017. I’ve decided to have a theme for each month of the year, with a blog on a related topic every week. January is when most of us resolve to do something new or commit to doing something regularly. If you want to write more […]

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Finding My Niche at Last and a New Business Focus for 2017

As you’ll know if you’ve ever met me or read my About page, being a writer was all I wanted to do from a really young age. Making the decision 18 months ago to focus my business solely on copywriting has been hugely rewarding personally and professionally, and I’ve been fortunate to work with some great people. Until a month […]

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Content Editorial and Planning for 2017 – Blog Posts and More

I’m pretty pleased by how 2016 has gone for my copywriting business. You can see in my first birthday post what my achievements have been (http://wp.me/p7dMiY-dI), and I’m looking forward to building on this and making myself location independent by the second quarter of 2017. My content editorial planning is already underway. Content Editorial for 2017 I’m already working on […]

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5 Useful Links about Content Creation That You can use Today

As a copywriter, it’s important to understand modern business needs and how the internet can help. I’ve been reading a lot about content creation and repurposing and have found the following articles helpful. I’m still learning, so if you have any suggestions that you think I should read, please send them over! Kim Garst – Come up with 50 Content […]

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Thought Leader: What does it Mean and How do you Become One?

Thought Leader can sound both exciting and vague, like a meaningless title bestowed on a senior executive or someone who’s mastered the newest social media platform. But perhaps thought leaders are people we want to know about, listen to, emulate and be inspired by, and can be found in all walks of life. The Thought Leadership Lab says this: “Thought […]

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How to Find Your Niche and Make it Worthwhile

For some people, their niche – the area they want to focus on or specialise in – is obvious straight away. I’ve long admired those who always knew they wanted to be a doctor, or a gymnast, or an accountant (this must have been someone’s childhood dream?!) Those people can see their career path clearly ahead of them, knowing which […]

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Gudrun Lauret Copywriting – First Birthday!

If you’d asked me on my fifth birthday what I wanted to be when I grew up, I would have said “a writer.” By 12 I had my journalism career planned out (a stint in London, war correspondence) and at 19 had done the relevant training and work experience. Then real life got in the way, and I found a […]

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