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I’ve never been good at saying no to people. It runs in the family (or at least the women). If someone asks me to help them, I like to do it, even if it doesn’t always suit me. In business, there’s a tendency to say yes to work, to invitations to events and to networking groups, although it may not […]
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Setting up your business site and creating web copy can be daunting. As well as thinking about keywords, you need to make sure your content is readable and as jargon-free as possible. Web Copy Tips People read differently online, as their attention span is shorter. You only have a few seconds to interest them before they click away. Online readers […]
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If you need a press release in a hurry or you don’t feel confident in your writing skills, you can ask a copywriter to craft it for you. Many PR agencies also outsource press release writing too. Press Release Pointers: Agree a deadline – if you’re promoting an event or have a seasonal offer, you’ll have a time limit on […]
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Business Content Content Marketing
A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]
READ MOREA ‘mastermind’ is a meeting between a small group of business owners, where each person talks about a specific issue they’re having, and everyone offers advice and suggestions based on their experiences and knowledge. It’s a really effective way to get a different perspective on your business and to consider things you may not have thought of. I participate in […]
READ MORELast week I attended a conference in Newcastle on how to effectively use social media for your business. It’s something I’m actively working on and trying to get better at, so I thought it would be useful to hear some expert advice. There was a range of sessions to choose from, and I wish I could have attended them all! […]
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Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already written via different media or […]
READ MOREI’m trying to get to grips with writing content and content marketing, and have several books to wade through. This is the first one I’ve read, and this is both a review and a summary of some of the points I found helpful. Schaefer starts by saying, rightly I think, that consumers are oversaturated with content now, and creating something […]
READ MORESnapchat has been in my peripheral vision since it launched in 2011, but my knowledge of it was that it was popular with teens and pre-teens, who used it for sexting and saucy snaps, and somehow got caught doing this despite snaps self-destructing after only a few seconds. However, it appears that it’s been gaining popularity with older users in […]
READ MORESo it’s been a while since I posted a blog. I completed the 90 day blog challenge in early January, and thought we could all do with a break! While I’ve been away, I’ve had a lot of updates to my website. This is still ongoing, but it’s almost perfect. Please let me know if you like the new look […]
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