Content Repurposing

How to Create an SEO-Boosting Podcast Blog

Why You Should Create a Podcast Blog To really make the most of your podcast and to make Google happy, you can add a blog post alongside your transcript and summary show notes. Doing this means that for people who prefer to read rather than listen (or are unable to listen) can still benefit from…

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Content Marketing for Consultants

If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…

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Content Marketing: What is it and How Can it Help?

writing for your reader

There are many different definitions of content marketing. The CMI (Content Marketing Institute) describe it as a ‘strategic marketing approach’ and emphasise the importance of being consistent. ‘Content’ means any material you create (blogs, vlogs, webinars, infographics) and share online. The content isn’t designed to be a sales pitch, but tells people about you and…

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How to Make the Most of Your Webinars

blog writing

Why You Should do Webinars Webinars can be used in several ways to add value to your content. Free webinars are often used by business owners to create interest in a product or service, giving some information away to encourage viewers to make a purchase. They can be used as live broadcasts to explain a…

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Content Repurposing: How it Helps B2B Companies

diary for content repurposing

I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…

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How to Make the Most of Your Podcast

Make the most of podcasts

A podcast is fantastic for sharing valuable content with your audience. Listeners tune in on their daily commute, at the gym or when they’ve got some downtime, and they can be played at any time, for free, on a smartphone. You can record a podcast with minimal equipment, or have a slick production with theme…

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Why Not to use Cheap Transcription Services

Equipment for producing podcast transcripts - foot pedal and headphones

Podcasts, webinars and video shows are increasingly popular, and an excellent way to find new audiences. They can also be time-consuming, as there’s a lot of pre- and post-work to be done, and expensive if you pay someone to edit the show before it’s published. There’s also a lot of valuable information that can and…

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Why My Services Are Different

My Services are Different

I provide unique services (I believe) for my clients, so I thought it would be helpful to explain how it works and how it differs from other transcription and repurposing services. I qualified as an audiotypist five years ago, and combine that with 20 years’ experience as a writer to help my clients maximise their…

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7 Ways to Repurpose Your Blog Posts

Write blogs

Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts The first thing to do is…

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Creating New Blogs from Old Posts

Write your blog

If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take…

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