Content
Time Pieces History Project Item 71: The Comic
First time on the blog or new to the Time Pieces History Project? Find out what it’s all about here, and then come back to this page for today’s item – the comic. The Comic – Introduction to Item 71 When I was a little girl, my dad used to take me to Bettys Tea…
Read MoreHow to use Your Skills in the Content Marketing World
Working in Content Marketing Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people…
Read MoreContent Marketing: 9 Ways to Think About it
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…
Read MoreCMA Live 2018 – Some Musings
Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…
Read MoreWhy You Need to Plan Your Content in Advance
I’ve mentioned previously why it’s a good idea to write blogs when you’re quiet at work, but planning and creating your content in advance is another way to get organised with your marketing. You might have heard of a content calendar or an editorial calendar – this is a tool people use to plan and…
Read MoreContent: What Type is Best for my Industry?
If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…
Read MoreContent Marketing: is it Right for My Business?
Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…
Read More5 Reasons Not to Use My Content Services
Investing in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress.…
Read MoreWhat Content Repurposing is and How it Helps Business
Content repurposing is a way to share a piece of content (usually a blog, but not always) you’ve already published in one format in a different style or on another social platform. Businesses with an online presence know that they have to constantly provide new, engaging content to attract and retain customers, but this is…
Read MoreCMA Live (Content Marketing Academy) – My Experience
A week ago I was in Edinburgh for the CMA Live 2017 event. I’d heard a lot about the previous year’s event from my colleagues in Newcastle, so I already knew there was a risk of FOMO if I didn’t get a ticket. Attending a two day business conference in another city is expensive and…
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