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Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people and finding out more about them, you’ll enjoy the […]
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Business Content Content Marketing
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. And there’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve put together this list […]
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Business Content Content Marketing
Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media – one thing at a time!) […]
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We know it’s a good idea to write blogs when you’re quiet at work. Want another way to get organised? Plan your content (and create it) in advance! You might have heard of a content calendar or an editorial calendar. This is a tool people use to plan and schedule their content, often at the beginning of the year. These […]
READ MOREIf you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type of content that’s good for […]
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Hopefully, the benefits of content marketing are fairly obvious. But you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay. So it’s vital that businesses embrace it. In my opinion, ignoring content creating and promotion is a risk not worth taking. Who Does […]
READ MOREInvesting in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress. I’d love it if everyone […]
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Content Content Marketing Content Repurposing
Content repurposing is a way to share a piece of content (usually a blog, but not always) you’ve already published in one format in a different style or on another social platform. Businesses with an online presence know that they have to constantly provide new, engaging content to attract and retain customers, but this is time-consuming. Content repurposing makes it […]
READ MOREA week ago I was in Edinburgh for the CMA Live 2017 event. I’d heard a lot about the previous year’s event from my colleagues in Newcastle, so I already knew there was a risk of FOMO if I didn’t get a ticket. Attending a two day business conference in another city is expensive and an investment you need to […]
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Anyone who has looked for online work or someone to make them a cheap logo will have come across the freelance sites and content mills, where you can register as a supplier or employer for a small fee and access professional services. The former website Elance is one such example. For a new freelancer trying to build up a portfolio, […]
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