A brown, two-handled amphora decorated with scenes from nature

The Great North Museum has so many fascinating artefacts that it’s hard to choose one. I was tempted to pick something from their extensive Roman collection, which includes a replica Hadrian’s Wall and tombstones amongst other things, but I resisted. Instead, I’ve chosen this vase from their collection of Etruscan pottery. I like it because…

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The sandstone front of the Great North Museum

The Great North Museum, previously known as the Hancock, sits on a small hill at the Haymarket at the top end of Newcastle. When I was a child, the Hancock seemed like a ‘proper’ museum – we had to pay to visit, and it had an old-fashioned feel to it. I distinctly remember a school…

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A large wooden chest with paper scrolls and a metal bucket on the top

The Discovery Museum has so many brilliant artefacts that it’s almost impossible to single one out. However, the museum helped me out, as they’ve chosen their own ‘Top 10’ to highlight, so I’ve picked number two, the town hutch to look at here. The Town Hutch The hutch is a large oak box, bound with…

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A red-brick building with a row of windows

If you have a spare couple of hours (or half a day, to really do it justice), you must go to the Discovery Museum. It’s less than 10 minutes from the train station, open all year round and free entry. They have lots of events on over the holidays, so it’s great for kids. The…

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A woman in a pink nightgown rests her head on a round pot, her black her flowing over it.

Isabella and the Pot of Basil, by William Holman Hunt, has always been a favourite of mine, so I was excited when the Laing Art Gallery chose to reproduce it on the side of the building. Unfortunately, it’s mostly obscured now by a rogue tree, but it’s still there. On first glance, the mournful Isabella…

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In the north east of England, we’re really spoilt when it comes to places to visit to learn more about our rich heritage, so I decided to produce a series on just some of the sites I recommend. The weather isn’t great at the moment, and a lot of stately homes are closed over winter,…

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The key to success with content marketing is consistency, but it’s something that a lot of businesses struggle with. They start off with big plans and good ideas, and then things tail off. They run out of content topics, they don’t have time to write or create new things, or they lose motivation. Not knowing…

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There are hundreds of museums, galleries, stately homes and historical sites in the country, all facing the same problems – how to secure funding, how to attract more visitors and how to stay relevant in the digital age. Your website is one of your most important assets when it comes to marketing and promoting your…

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Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like…

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Working in Content Marketing Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people…

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