My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…

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The Shipley Art Gallery is a large, imposing sandstone-coloured building, which sits by itself on a main street – Prince Consort Road, named in honour of Queen Victoria’s husband, Prince Albert. Over the road from the gallery is the town library, and beyond that the leisure centre. The gallery has a large entranceway and two…

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The Hatton Gallery is a two-minute walk from the Great North Museum, and there’s a handy signpost to show you the way. If you didn’t know the gallery was within the Newcastle University campus, you could easily miss it altogether. However, it’s opposite the Northern Stage, which is quite noticeable. The History of the University…

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The key to success with content marketing is consistency, but it’s something that a lot of businesses struggle with. They start off with big plans and good ideas, and then things tail off. They run out of content topics, they don’t have time to write or create new things, or they lose motivation. Not knowing…

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There are hundreds of museums, galleries, stately homes and historical sites in the country, all facing the same problems – how to secure funding, how to attract more visitors and how to stay relevant in the digital age. Your website is one of your most important assets when it comes to marketing and promoting your…

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What is Organic Content? Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content…

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Introduction Inspired by my interview with Roger Edwards of the Marketing and Finance Podcast, I’m sharing some tips and ideas I gave to his listeners about working with a content marketer. We talked about the importance of creating and, most importantly, repurposing content for professional services businesses and entrepreneurs. As well as top tips for…

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Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have…

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You may not realise that it’s actually possible to employ someone, either internally or externally to your MSP business, who can take on the responsibility of writing blogs and supporting you with creating written content. In the final blog in this series, we explore the reasons for engaging a professional writer, what the process might…

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We’ve already said that using jargon and industry-specific terms in your MSP content can be off-putting for your readers, who may not be familiar with them but assume that they should, and feel embarrassed because of it. However, you do need to explain to your customers exactly what the services you offer can do and…

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