At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

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What is a content manager written in white text over a blue laptop

*Post updated July 2021* Content creation and marketing is time-consuming, as we know, which is why a content manager could help. Content marketing isn’t a top priority for many business owners. As you get busier and your small company starts to grow, or if you’re part of a large organisation with many teams, you might…

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I’ve mentioned previously why it’s a good idea to write blogs when you’re quiet at work, but planning and creating your content in advance is another way to get organised with your marketing. You might have heard of a content calendar or an editorial calendar – this is a tool people use to plan and…

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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…

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Working with a copywriter can be expensive for small businesses, especially when you’re just starting up (click here to read more about prices), or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with…

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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that.  Your blog should be like anything else in your business – something you take pride in and shows your audience that you’re an expert. Being half-hearted in your…

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We’ve talked before about what copy is (find out more here) and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply…

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You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…

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If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…

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*Post updated 29 June 2021* There are many different definitions of content marketing. The CMI (Content Marketing Institute) describe it as a ‘strategic marketing approach’ and emphasise the importance of being consistent. ‘Content’ means any material you create (blogs, vlogs, webinars, infographics) and share online. The content isn’t designed to be a sales pitch, but…

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