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Business Content Content Marketing
A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]
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I intended to write a guide covering various aspects of grammar, but as it can be a dry subject, it seemed easier to focus on one area at a time. I decided to start with an item of punctuation that a lot of people struggle with – the apostrophe. I have to confess, there are times when I’m not certain […]
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If your business has been established for some time, you’ve probably got a website that you’re happy with which was set up early on. You may have used a developer to put the content together while building the site, or maybe you did it yourself. While there’s nothing wrong with this, it can be worth having your website content reviewed, […]
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Blogging Content Content Marketing
As I recently completed a 90-day blog challenge, it would be reasonable to assume that I don’t struggle for blog topics. As a writer, I can theoretically write about anything, and you’ll see that my blogs are about things that interest me as well as how-to information guides. But what if you’re tasked with creating the content for your company’s […]
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A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]
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*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and inspire; it’s found everywhere and […]
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