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If your business has been established for some time, you’ve probably got a website that you’re happy with which was set up early on. You may have used a developer to put the content together while building the site, or maybe you did it yourself. While there’s nothing wrong with this, it can be worth having your website content reviewed, […]
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Blogging Content Content Marketing
As I recently completed a 90-day blog challenge, it would be reasonable to assume that I don’t struggle for blog topics. As a writer, I can theoretically write about anything, and you’ll see that my blogs are about things that interest me as well as how-to information guides. But what if you’re tasked with creating the content for your company’s […]
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A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]
READ MOREIf you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Know your audience: You should already know who […]
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Start Writing! It can be daunting to be faced with a blank sheet of paper or Word document and to wonder where to begin. Writing is not the easiest thing to do; it takes time and energy to get it right. When the dreaded writer’s block strikes, you can be tempted to make negative comparisons to others, particularly if it’s […]
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Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them and get writing again. Writing […]
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Fiction authors are often asked about how they write, so I thought I’d explain my writing process too. I write most of my copy in longhand with pen and paper, unless it’s transcription, as it’s far quicker and more practical to do that straight to PC. This may seem long-winded, but I find it helps me set out my thoughts. […]
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You might find yourself asking this question at least once. A copywriter is often associated with advertising agencies, with Don Draper types crafting killer campaigns for global brands. It can be hard to see how this can fit in with your small business. However, it’s better to think of it just as “writing”, and there are all sorts of situations […]
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Whether you’re writing a novel or a business guide, it’s important to think about the end result of how your book will look. Here are five things to think about before you start writing. How to Structure Your Book 1. How long it will be: an A5 paperback of around 120 pages can be 55,000 words. If you have a […]
READ MOREHaving been challenged to post 90 blogs in 90 days, I thought I’d start off with something easy and tell you about myself. I’m Gudrun, I’m a copywriter and I’m currently based in the North East of England. I wanted to be a writer all my life, it just took me a little time to make it happen. I write […]
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