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Business Content Content Marketing
A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]
READ MORELast week I attended a conference in Newcastle on how to effectively use social media for your business. It’s something I’m actively working on and trying to get better at, so I thought it would be useful to hear some expert advice. There was a range of sessions to choose from, and I wish I could have attended them all! […]
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Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already written via different media or […]
READ MOREI’m trying to get to grips with writing content and content marketing, and have several books to wade through. This is the first one I’ve read, and this is both a review and a summary of some of the points I found helpful. Schaefer starts by saying, rightly I think, that consumers are oversaturated with content now, and creating something […]
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Following my earlier post on apostrophes, and because I’m planning more blogs about grammar and punctuation, I thought I’d post this, to find out people’s views on whether or not punctuation still matters. There’s a running joke in our family that we’re all obsessed with spotting punctuation errors on signs, adverts and websites. Both my parents were teachers at one […]
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I intended to write a guide covering various aspects of grammar, but as it can be a dry subject, it seemed easier to focus on one area at a time. I decided to start with an item of punctuation that a lot of people struggle with – the apostrophe. I have to confess, there are times when I’m not certain […]
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If your business has been established for some time, you’ve probably got a website that you’re happy with which was set up early on. You may have used a developer to put the content together while building the site, or maybe you did it yourself. While there’s nothing wrong with this, it can be worth having your website content reviewed, […]
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Blogging Content Content Marketing
As I recently completed a 90-day blog challenge, it would be reasonable to assume that I don’t struggle for blog topics. As a writer, I can theoretically write about anything, and you’ll see that my blogs are about things that interest me as well as how-to information guides. But what if you’re tasked with creating the content for your company’s […]
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A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]
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In the final post in this series, we look at what to do in the last two weeks leading up to publishing your book, the day itself and afterwards. Book Signings In the final fortnight, see if you can arrange book signings in your local area. The best bet is an independent book seller, who chooses their own stock (including […]
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