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Publishing a book yourself is great, because you have control of when and how it’s released, set the price and sell it internationally without having to wait for distribution rights. However, without a traditional publishing deal it can be harder to find a readership beyond your immediate acquaintances. Here are some pointers to get you planning ahead and maximising sales […]
READ MOREMore Tips for Editing Copy 1. For easy editing: cut out unnecessary words wherever possible. This is important when you’ve got a strict word count to stick to, but in all writing it’s good to make it as tight as possible. For instance, in the previous sentence I could remove the words “to stick to” – it would still make […]
READ MOREEditing Your Work for Better Copy 1. Think about whether you want to use British English or American English. As a general rule, it can be assumed that British writers should use British English. However, it can depend on your target audience or where the majority of your readers are based. It’s important to decide which you’ll use and stick […]
READ MOREIf you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Know your audience: You should already know who […]
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Start Writing! It can be daunting to be faced with a blank sheet of paper or Word document and to wonder where to begin. Writing is not the easiest thing to do; it takes time and energy to get it right. When the dreaded writer’s block strikes, you can be tempted to make negative comparisons to others, particularly if it’s […]
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Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them and get writing again. Writing […]
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The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of people had the final say […]
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Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a copywriter, who can craft the […]
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*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and inspire; it’s found everywhere and […]
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