If the answer to any of these is yes, you should use the services of a copywriter, who can craft the exact blog you want, ready for when you need it, leaving you more time to do something else.
What to do While a Copywriter Writes Your Blog
- Working on your business – regular, original content is useful, but it’s not much good if it takes you away from your job. Whether it’s doing someone’s books, making a cake or designing a logo, give your full attention to what you’re best at.
- Client meeting – rather than blocking out time in your diary, use a quiet time to catch up with a client, found out how things are going and if there’s anything else you can do for them. OR meet with someone you’d like to have as a customer but isn’t yet.
- Training – it’s also important to learn new skills and keep our knowledge and qualifications up to date. Book a half or full day of training to improve your offering, then let people know buy having a blog update!
- Networking – attend a breakfast meeting or a lunchtime session. Meet some new people and practise your 60 second elevator pitch. In the two hours you’re out a couple of blog posts could be written for you.
- Take a long lunch or an early finish. Or both – sometimes the best thing to do for your business is to give yourself a bit of time out. The benefit of being your own boss is that you can take a half day without having to get permission or feel guilty about it – after all, you’ve put in a lot of long hours. Give yourself a break and relax, rather than giving up precious free time to write blogs.
More information on what a copywriter can do for you is here.