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In the third interview in the series, I talk to Richard Tubb about his TubbTalk podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Richard Tubb? Richard used […]
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In the second interview in the series, I talk to Natalie Hailey about her Hot Content podcast, why she started it and what benefits it’s brought to her business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Natalie Hailey? Natalie […]
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Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Don’t forget to include show notes on whichever platform you use to distribute your episodes, too! For example, Captivate gives you space […]
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A podcast transcript isn’t essential, but it’s good for accessibility and for people who’d like to read a full version of an episode. Why You use Podcast Transcripts Podcast transcripts are written versions of the monologue or conversation published in audio format. A transcript is intended as a faithful record of what was discussed, but should be edited for clarity. […]
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Podcasts are increasingly popular and new ones are set up all the time. People like being able to listen to them on the go, while walking the dog or making dinner. They can cover broad topics like business and health, or narrow subjects such as self-publishing and budget travel. Encouraging listeners to subscribe to your show means they come back […]
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Business Content Content Marketing
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. And there’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve put together this list […]
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At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it was definitely relevant to the […]
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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business. But you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is probably obvious, but if you […]
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You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve heard about blogging and content […]
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We know it’s a good idea to write blogs when you’re quiet at work. Want another way to get organised? Plan your content (and create it) in advance! You might have heard of a content calendar or an editorial calendar. This is a tool people use to plan and schedule their content, often at the beginning of the year. These […]
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