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Why Reviewing Your Heritage Website is Important

There are hundreds of museums, galleries, stately homes and historical sites in the country, all facing the same problems – how to secure funding, how to attract more visitors and how to stay relevant in the digital age. Your website is one of your most important assets when it comes to marketing and promoting your site or venue. Members of […]


How to use Your Skills in the Content Marketing World

Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people and finding out more about them, you’ll enjoy the […]


How to Create Great Organic Content for Your Business

Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content by paying attention to what’s going on in the […]


Why use a Content Marketer?

  Introduction Inspired by my interview with Roger Edwards of the Marketing and Finance Podcast, I’m sharing some tips and ideas I gave to his listeners about working with a content marketer. We talked about the importance of creating and, most importantly, repurposing content for professional services businesses and entrepreneurs. As well as top tips for repurposing podcasts, videos, vlogs […]


Content Writing – Top 10 Tips to Help You Start

Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have to be an English essay […]


How to Make Time for MSP Content Creation

Anyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is a way of planning out […]


How to Create More Content for Your MSP

I’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP audience? Creating Personal Content for […]


How to use Complex MSP Terms for Successful Content

We’ve already said that using jargon and industry-specific terms in your MSP content can be off-putting for your readers, who may not be familiar with them but assume that they should, and feel embarrassed because of it. However, you do need to explain to your customers exactly what the services you offer can do and how they can help. Using […]


How to Give Your MSP Audience Content They Want

  The key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give them what they want. Content […]