Posts Tagged ‘content creation’
Time Pieces History: S1, B2: Tips for Heritage Sites to Market Themselves After Lockdown
At some point, lockdown restrictions will be eased, and you’ll need to get visitors through your doors. Here are some ideas for marketing yourself after the COVID19 pandemic, many of which can also be included in your long-term strategy. What You’ll Hear 1:57: Help people reclaim what they’ve missed 3:18: What about parents? 4:36: Important…
Read MoreThe Pros and Cons of Speech to Text vs Human Transcription Services
I was delighted to be approached by Take Note for a guest blog spot. The post below examines the pros and cons of speech to text tools, and why you may want to use a person for transcription. As of late, speech to text software, also known as automatic voice recognition (ASR), has expanded…
Read MoreTop 5 Benefits of Content Repurposing for Business Success
Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like…
Read MoreHow to use Your Skills in the Content Marketing World
Working in Content Marketing Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people…
Read MoreHow to Create Great Organic Content for Your Business
What is Organic Content? Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content…
Read MoreWhy use a Content Marketer?
Introduction Inspired by my interview with Roger Edwards of the Marketing and Finance Podcast, I’m sharing some tips and ideas I gave to his listeners about working with a content marketer. We talked about the importance of creating and, most importantly, repurposing content for professional services businesses and entrepreneurs. As well as top tips for…
Read MoreHow to Make Time for MSP Content Creation
Anyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is…
Read MoreHow to Create More Content for Your MSP
I’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP…
Read MoreHow to Give Your MSP Audience Content They Want
The key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give…
Read MoreHow to Create an SEO-Boosting Podcast Blog
Why You Should Create a Podcast Blog To really make the most of your podcast and to make Google happy, you can add a blog post alongside your transcript and summary show notes. Doing this means that for people who prefer to read rather than listen (or are unable to listen) can still benefit from…
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