Welcome to my website!
Sign up for my newsletter
Not everyone can or will listen to your podcast, or would prefer to read a summary. Giving your audience a range of options means you’re considering their preferences and shows you care. Why You Should Create a Podcast Blog Make the most of your podcast with a blog post alongside your transcript and summary show notes. Those who prefer to read […]
READ MORE
In the final interview of the series, I talk to Pete Matthew about his MeaningfulMoney podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Pete Matthew? Pete is […]
READ MOREIn the third interview in the series, I talk to Richard Tubb about his TubbTalk podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Richard Tubb? Richard used […]
READ MORE
In the second interview in the series, I talk to Natalie Hailey about her Hot Content podcast, why she started it and what benefits it’s brought to her business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Natalie Hailey? Natalie […]
READ MORE
Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Don’t forget to include show notes on whichever platform you use to distribute your episodes, too! For example, Captivate gives you space […]
READ MORE
A podcast transcript isn’t essential, but it’s good for accessibility and for people who’d like to read a full version of an episode. Why You use Podcast Transcripts Podcast transcripts are written versions of the monologue or conversation published in audio format. A transcript is intended as a faithful record of what was discussed, but should be edited for clarity. […]
READ MORE
Podcasts are increasingly popular and new ones are set up all the time. People like being able to listen to them on the go, while walking the dog or making dinner. They can cover broad topics like business and health, or narrow subjects such as self-publishing and budget travel. Encouraging listeners to subscribe to your show means they come back […]
READ MORE
Business Content Content Marketing
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. And there’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve put together this list […]
READ MORE
At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it was definitely relevant to the […]
READ MORE
Business Content Content Marketing
Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media – one thing at a time!) […]
READ MORE