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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business. But you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is probably obvious, but if you […]
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*Post updated July 2021* Content creation and marketing is time-consuming, as we know, which is why a content manager could help. Content marketing isn’t a top priority for many business owners. As you get busier and your small company starts to grow you might want to pass some responsibility to a someone else. There’s plenty of evidence that content marketing […]
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You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve heard about blogging and content […]
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We know it’s a good idea to write blogs when you’re quiet at work. Want another way to get organised? Plan your content (and create it) in advance! You might have heard of a content calendar or an editorial calendar. This is a tool people use to plan and schedule their content, often at the beginning of the year. These […]
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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform. And given how many talking […]
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Working with a copywriter can be expensive for small businesses, especially when you’re just starting up. Or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with what you’ve got, and ask a copywriter to improve or polish the text […]
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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that. Your blog should be like anything else in your business. It’s something you take pride in and shows your audience that you’re an expert. Being half-hearted in your approach will come through, and […]
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We’ve talked before about what copy is and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply explaining what or who something (or someone) is and what […]
READ MOREYou’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to content marketing, you might be […]
READ MOREIf you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type of content that’s good for […]
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