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In recent months I’ve found myself becoming increasingly frustrated by global injustices, and I know I’m not the only one. I’ve been wondering how to narrow my focus even more to really find ways to help. I’m leaning towards female founders with untapped potential. But why? Because I think that many women have built businesses they’re proud of, but they’re […]
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In this episode of the Apple Cart, I’m joined by Vicky Quinn Fraser to talk about how to write a book and change the world. A book is MAGIC. A book can take someone from “who the fck are you” to “TAKE MY MONEY” in the space of a few hours. A book is one of the most powerful tools […]
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In this episode of the Apple Cart, I’m joined by Christine Gritmon to talk about how to make your personal brand work better for you. Christine Gritmon reconnects solopreneurs, freelancers, and small business owners with their purpose and passions for a more aligned personal brand that’s joyful, authentic, and impossible to ignore! She’s spoken on stages worldwide and is a frequent […]
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In this episode of the Apple Cart, I’m joined by Tracy Weeks to talk about being a sustainable creative business. Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years. As the founder of Purplelily Design, she uses her knowledge, skills and experience to help heart-centred businesses, educators and charities flourish. Listen to the Interview […]
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In this episode of the Apple Cart, I’m joined by Louise Miller to talk about how to reframe productivity and make things happen. Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach […]
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In this episode of the Apple Cart, I’m joined by Fiona Brennan to talk about small steps business owners can take to be more sustainable. She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – […]
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In this episode of the Apple Cart, I’m joined by Catherine Turner to talk about how to feel more comfortable having your photos taken. Catherine is THE photographer for founders and business owners who want to look like the experts they are but not in a stuffy-pants way! She makes sure you shine the way you are supposed to, ensuring […]
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Gudrun Lauret Communications is celebrating! Today is my 10th business birthday, a milestone I’m incredibly proud to have reached. In early 2015 I was working with a marketing company to transition my VA business (which I’d started the year before) into providing copywriting services. And on the 28th August I stood up at a networking event and told everyone I was a […]
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I’ve been talking about having a USP (unique selling point) in my social media posts recently, so I thought I’d better write a blog about it too! Why do I think that defining your USP is so important? Because it makes all of your communications with clients so much clearer and more effective. You know what you do, how you […]
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A few months ago, I came up with the CORE Approach to online communications. The idea behind it is to help you make your content more appealing to your target audience. However, I realised that when I work with clients, there’s a bit more to my process than just how write better copy. The CORE is only one part of […]
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