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Recent Posts and Blog Archive
I’m continuing to push on with my goal of being location independent with my business, and my trial run in Malta earlier this year shows that I can be productive working in a hotel room, and resist the pull of the pool to meet my deadlines. The part that seems to elude me, though, is…
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At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…
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Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…
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I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends…
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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…
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People don’t like to write: they can’t find the time, the enthusiasm or they feel that what they produce is stilted, formal and doesn’t capture their authentic voice. It’s no wonder, then, that people are using speech to text tools to make blogging and content creation easier. There are definite advantages to dictating your thoughts…
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Content creation and marketing is time-consuming, as we know, and it’s not a top priority for many business owners. As you get busier and your small company starts to grow, or if you’re part of a large organisation with many teams, you might want to pass some or all of the responsibility to a content…
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You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve…
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I’ve mentioned previously why it’s a good idea to write blogs when you’re quiet at work, but planning and creating your content in advance is another way to get organised with your marketing. You might have heard of a content calendar or an editorial calendar – this is a tool people use to plan and…
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