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Recent Posts and Blog Archive
I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends…
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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…
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People don’t like to write: they can’t find the time, the enthusiasm or they feel that what they produce is stilted, formal and doesn’t capture their authentic voice. It’s no wonder, then, that people are using speech to text tools to make blogging and content creation easier. There are definite advantages to dictating your thoughts…
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Content creation and marketing is time-consuming, as we know, and it’s not a top priority for many business owners. As you get busier and your small company starts to grow, or if you’re part of a large organisation with many teams, you might want to pass some or all of the responsibility to a content…
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You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve…
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I’ve mentioned previously why it’s a good idea to write blogs when you’re quiet at work, but planning and creating your content in advance is another way to get organised with your marketing. You might have heard of a content calendar or an editorial calendar – this is a tool people use to plan and…
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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…
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Working with a copywriter can be expensive for small businesses, especially when you’re just starting up (click here to read more about prices), or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with…
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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that. Your blog should be like anything else in your business – something you take pride in and shows your audience that you’re an expert. Being half-hearted in your…
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