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Recent Posts and Blog Archive

Podcasts – Getting Started

By gudrunlauret@gmail.com | Aug 6, 2018 | 0 Comments

Podcasts are increasingly popular and new ones are set up all the time. People like being able to listen to them on the go, while walking the dog or making dinner. They can cover broad topics like business and health, or narrow subjects such as self-publishing and budget travel. Encouraging listeners to subscribe to your…

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Content Marketing: 9 Ways to Think About it

By gudrunlauret@gmail.com | Jul 30, 2018 | 0 Comments

The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…

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Staying Healthy While Travelling

By gudrunlauret@gmail.com | Jul 23, 2018 | 0 Comments

I’m continuing to push on with my goal of being location independent with my business, and my trial run in Malta earlier this year shows that I can be productive working in a hotel room, and resist the pull of the pool to meet my deadlines. The part that seems to elude me, though, is…

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Copywriting – Only About Sales Messages?

By gudrunlauret@gmail.com | Jul 16, 2018 | 0 Comments

At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

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CMA Live 2018 – Some Musings

By gudrunlauret@gmail.com | Jul 9, 2018 | 0 Comments

Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…

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The Conundrum of Being a ‘Poker Wife’

By gudrunlauret@gmail.com | Jun 8, 2018 | 0 Comments

I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends…

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Content Marketing for Consultants

By gudrunlauret@gmail.com | Apr 2, 2018 | 0 Comments

If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…

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Why You Should be Careful with Speech to Text Tools

By gudrunlauret@gmail.com | Mar 26, 2018 | 0 Comments

People don’t like to write: they can’t find the time, the enthusiasm or they feel that what they produce is stilted, formal and doesn’t capture their authentic voice. It’s no wonder, then, that people are using speech to text tools to make blogging and content creation easier. There are definite advantages to dictating your thoughts…

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What is a Content Manager?

By gudrunlauret@gmail.com | Mar 19, 2018 | 0 Comments

Content creation and marketing is time-consuming, as we know, and it’s not a top priority for many business owners. As you get busier and your small company starts to grow, or if you’re part of a large organisation with many teams, you might want to pass some or all of the responsibility to a content…

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