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In this episode of the Apple Cart, I’m joined by Catherine Turner to talk about how to feel more comfortable having your photos taken. Catherine is THE photographer for founders and business owners who want to look like the experts they are but not in a stuffy-pants way! She makes sure you shine the way you are supposed to, ensuring […]
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Gudrun Lauret Communications is celebrating! Today is my 10th business birthday, a milestone I’m incredibly proud to have reached. In early 2015 I was working with a marketing company to transition my VA business (which I’d started the year before) into providing copywriting services. And on the 28th August I stood up at a networking event and told everyone I was a […]
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I’ve been talking about having a USP (unique selling point) in my social media posts recently, so I thought I’d better write a blog about it too! Why do I think that defining your USP is so important? Because it makes all of your communications with clients so much clearer and more effective. You know what you do, how you […]
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A few months ago, I came up with the CORE Approach to online communications. The idea behind it is to help you make your content more appealing to your target audience. However, I realised that when I work with clients, there’s a bit more to my process than just how write better copy. The CORE is only one part of […]
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In this episode of the Apple Cart, I’m joined by Vit Kodousek to talk about how to use AI to create better social media posts faster. He’s the co-founder of Someli AI, an all-in-one platform that automates social media with the use of AI. Listen to the Interview How Vit Came to Start Someli.AI Vit and his business partner started […]
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In this episode of the Apple Cart, I’m joined by Alex Durham to talk about video content for standout marketing. Alex is the co-owner of Vavavoom Videos. She says every business needs content and to adapt and change their marketing, so Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create […]
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In this episode of the Apple Cart, I’m joined by Evelyn Irwin to talk about being creative and having fun in business. Evelyn is a content and copy writer and runs Lucky Lark, where she specialises in working with wellness businesses. Listen to the Interview Being Creative as a Copywriter Evelyn’s route to copywriting was different from all the others […]
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In this episode of the Apple Cart, I’m joined by Jodie Newman to talk about the power of ideas for business growth. Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand […]
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In this episode of the Apple Cart, I’m joined by Nick Field to talk about being a more versatile creative. Nick is an actor, a voiceover artist, a presenter, and a comedian from London. He’s been hosting a music show on Essex radio station Phoenix FM since 2007. He moved into voiceovers and acting work in the mid 2010s, voicing […]
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In this episode of the Apple Cart, I’m joined by Jenny Fox to talk about how to always be yourself in business. Jenny Fox is the creative director and brand strategist of Studio Bifrost, a creative collective based in Nottingham. She has over two decades of experience with everyone from startups to global brands, as well as her network of […]
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