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Recent Posts and Blog Archive

Written Content: Where does it Fit in the Digital World?

By gudrunlauret@gmail.com | Feb 26, 2018 | 0 Comments

There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…

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Should You ask a Copywriter to Improve Your Existing Copy?

By gudrunlauret@gmail.com | Feb 19, 2018 | 0 Comments

Working with a copywriter can be expensive for small businesses, especially when you’re just starting up (click here to read more about prices), or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with…

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Why You Should Take a Professional Approach to Your Copy – Part 2

By gudrunlauret@gmail.com | Feb 12, 2018 | 0 Comments

In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that.  Your blog should be like anything else in your business – something you take pride in and shows your audience that you’re an expert. Being half-hearted in your…

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Why You Should Take a Professional Approach to Your Copy – Part 1

By gudrunlauret@gmail.com | Feb 5, 2018 | 0 Comments

We’ve talked before about what copy is (find out more here) and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply…

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Working From Anywhere – Reflections on My First Month of Location Independence

By gudrunlauret@gmail.com | Jan 31, 2018 | 0 Comments

The Beginnings In April 2008, almost ten years ago, I came back to the UK from a nine month working holiday in Australia. In the second half of the trip, my then-boyfriend and I had rented a house in the suburbs of Melbourne and commuted into the city for work. We explored Victoria at the…

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will people read my blog

Blog Writing: Will Anyone Read my Posts?

By gudrunlauret@gmail.com | Jan 29, 2018 | 0 Comments

You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…

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types of content

Content: What Type is Best for my Industry?

By gudrunlauret@gmail.com | Jan 22, 2018 | 0 Comments

If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…

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content repurposing

Content Marketing: is it Right for My Business?

By gudrunlauret@gmail.com | Jan 15, 2018 | 0 Comments

Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…

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writing for your reader

Content Marketing: What is it and How Can it Help?

By gudrunlauret@gmail.com | Jan 8, 2018 | 0 Comments

There are many different definitions of content marketing. The CMI (Content Marketing Institute) describe it as a ‘strategic marketing approach’ and emphasise the importance of being consistent. ‘Content’ means any material you create (blogs, vlogs, webinars, infographics) and share online. The content isn’t designed to be a sales pitch, but tells people about you and…

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