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Recent Posts and Blog Archive

Why You Should Take a Professional Approach to Your Copy – Part 1

By gudrunlauret@gmail.com | Feb 5, 2018 | 0 Comments

We’ve talked before about what copy is (find out more here) and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply…

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Working From Anywhere – Reflections on My First Month of Location Independence

By gudrunlauret@gmail.com | Jan 31, 2018 | 0 Comments

The Beginnings In April 2008, almost ten years ago, I came back to the UK from a nine month working holiday in Australia. In the second half of the trip, my then-boyfriend and I had rented a house in the suburbs of Melbourne and commuted into the city for work. We explored Victoria at the…

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will people read my blog

Blog Writing: Will Anyone Read my Posts?

By gudrunlauret@gmail.com | Jan 29, 2018 | 0 Comments

You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…

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types of content

Content: What Type is Best for my Industry?

By gudrunlauret@gmail.com | Jan 22, 2018 | 0 Comments

If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…

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content repurposing

Content Marketing: is it Right for My Business?

By gudrunlauret@gmail.com | Jan 15, 2018 | 0 Comments

Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…

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writing for your reader

Content Marketing: What is it and How Can it Help?

By gudrunlauret@gmail.com | Jan 8, 2018 | 0 Comments

There are many different definitions of content marketing. The CMI (Content Marketing Institute) describe it as a ‘strategic marketing approach’ and emphasise the importance of being consistent. ‘Content’ means any material you create (blogs, vlogs, webinars, infographics) and share online. The content isn’t designed to be a sales pitch, but tells people about you and…

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A Copywriter Shouldn’t be Asked for Free Samples

By gudrunlauret@gmail.com | Dec 18, 2017 | 0 Comments

As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…

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will people read my blog

How Much Should I Pay for a Copywriter?

By gudrunlauret@gmail.com | Dec 11, 2017 | 0 Comments

When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…

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Working with a Copywriter

The Process of Working with a Copywriter

By gudrunlauret@gmail.com | Dec 4, 2017 | 0 Comments

Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…

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