Before we look at the benefits of a blogging coach, perhaps we should explain the term! Very simply, it’s someone who has experience with writing and growing a blog, who helps someone to improve their skills.

They help you to find your authentic voice, develop your writing skills and blog consistently. Possibly what’s most confusing about the term ‘blogging coach’ is the use of the word ‘coach’!

That can mean different things to different people, and it can be a loaded word. While many business coaches out there are trustworthy, there are some who aren’t really qualified to give advice. And of course, that applies on other industries too.

So, another way to think about it could be as a mentor or support and guidance from an expert. The idea is to help you to blog regularly enough so that you’re top of mind when potential customers are looking for answers to the problems you solve.

Why Should I Work with a Coach?

Many people work with a coach or expert guide to help them with any number of things. Personally, I’ve worked with a personal trainer to help me get fitter, a marketing expert and a more general business coach.

And I’ve even worked with a copywriting mentor, to help me with aspects of writing I’m not so good with (I use Laura Robinson’s guidance to help me with sales pages, because I don’t enjoy the process of putting them together).

As a business owner, you learn very quickly that when there’s a gap in your knowledge, you should seek out someone who can help you fill that. There’s no benefit in pretending you know more than you should, or deciding to wing it.

Of course, when you’re newer to business that’s not so easy. You don’t have the network of people to ask for help, and you probably don’t have the money to invest. But as soon as you do, you should seek out the best support for your needs.

How a Blogging Coach Helps Grow Your Business

So what about the growth part? Well, if you’re not blogging at all in your business, or only doing so sporadically, a coach will help you to get started. They’ll work with you to find a system that works for you and fits in with your schedule.

Plus, as you get into the swing of writing more consistently, they’re on hand to help you to improve. That might be by giving writing feedback, helping you to come up with ideas or finding ways to talk about your offers so you can attract your ideal customers.

Because at the end of the day, ‘business growth’ means more clients, or more money from existing clients. And the only way either of those will happen is if people know what you do, who you do it for and how you do it.

Blogging is just one of many content marketing techniques, but it’s a great way to reassure your clients that you’re not only the expert but also a safe pair of hands. And if you blog regularly, then your website visitors will see that you’re constantly looking for ways to provide value – and that you’re still in business!

Why Choose Me as Your Blogging Coach?

After a decade of running my copywriting business, I’ve got good at digging deeper into a business to find their differentiators and what makes them unique. I can pull out key messages and help them to use those to stand out from their competitors.

I know how to think from the customer’s point of view so your content addresses their needs and not yours. And I can come up with ideas for blogs – often things that the business owner hasn’t even considered themselves.

I love writing and I believe it’s a powerful way to make meaningful connections. I want to change the world, so I work with people who want to make a difference. I guide them to communicate more clearly so people get behind them and share their messages for them.

Useful Links

• Service: Idea generation session: Content Campfire
• Blog: How Regular Blogging Helps You Find Your Unique Voice
• Blog: Need Copywriting Help? Here’s Why I Might Not be Your Best Choice