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You want to make a difference in the world. You know you’ve got the perfect combination of skills and experience to be a thought leader or the go-to expert in your field. Things need shaking up, and you’re just the person to do it… but you need to explain it to people first.
So many things in business are easier when you have someone else to talk to. Instead of going around in circles, give me 20 minutes of your time to dig into what you really care about. Together, we’ll uncover the key points you want to put across and identify the unique mix of skills that only you can bring to the world. Don’t put it off any longer – be the change you want to see. Today.
In the last decade, I’ve worked with established thought leaders in the worlds of digital marketing, IT and personal finance. I know what makes them tick, and I know how the right messages cut through the noise and help them communicate better with the people they want to help.
The ‘Find Your USP’ process works because I use techniques I learned in journalism college: how to quickly distill a large amount of information into the most important parts, and to communicate those in a clear and simple to understand way.
When people are able to grasp your core message in less than a minute, it’s easier to them to get behind it, as well as share it with others. It can also be the difference between them choosing to work with you rather than a competitor. The online space is crowded and only getting busier, so you need to be able to articulate why you’re the best choice.
This is designed to be a quick and easy process for you to go through, because what’s important is for you to start being acknowledged as a thought leader or go-to expert. Clarifying your message should be straightforward, because you already know what matters most.
There are a couple of ways we can do this:
1. Via Zoom. We meet face to face and you answer the questions
2. Over a text app, such as WhatsApp or Voxer. These require a phone number and a wifi signal. The advantage of using these apps is you can write your answers rather than saying them. Some people find that helps them to clarify their thoughts, as they can pause before answering
However you choose to do your session, you’ll have a record of everything we discussed.
Zoom, WhatsApp and Voxer all allow you to send documents and other attachments during our session.
I will also send a comprehensive summary document, which includes key words and phrases, your USP and some next steps suggestions.
By the end of the session, we’ll have identified your main topic of focus for your journey to becoming a thought leader.
Don’t worry if you can’t sum it up in one sentence yet – you need some time to mull it over. You can send me your explanatory sentence ideas any time in the two weeks after our session and we’ll refine it together.
Your local timezone will be shown at the time of booking. Please contact me if you need an alternative time.
This service is for people who want to become known as a thought leader or go-to expert in their industry. It also works for anyone who knows that they’re different to the competition, but they can’t quite define why. Both types of people need some help in clarifying their core message.
Because you’ve already got all of the answers in your head! We’re working together to draw it all out and shape it into something that makes sense to you and your audience.
Yes! I have a whole range of solutions to help you communicate better online and find your ideal customers. Check out my Everything Page to see how else we can work together.
I’d be very sad to hear that. If you really don’t feel that the session has benefitted you, we can discuss a refund.
