Posts Tagged ‘writing’
Why You Should Look for Writing Inspiration in Unexpected Places
Our front room is full of books. Organised alphabetically and by genre on the black Billy Bookcases so we can find what we want easily. A visitor was once taken aback and somewhat disturbed by them all. Then they said: “Oh, but you’re a writer. That’s why you’ve got so many books.” I looked at…
Read MoreThe Pros and Cons of Speech to Text vs Human Transcription Services
I was delighted to be approached by Take Note for a guest blog spot. The post below examines the pros and cons of speech to text tools, and why you may want to use a person for transcription. As of late, speech to text software, also known as automatic voice recognition (ASR), has expanded…
Read MoreMy Fourth Business Anniversary
Today I’m celebrating my fourth year in business at Gudrun Lauret Copywriting with a fruit tart in France! I’ve been here in Brittany since June, and it’s been more work than holiday. It’s so peaceful, though, that I’ve had plenty of time to focus on what’s important. When I went to review my previous bizversary…
Read MoreCopywriting – Only About Sales Messages?
At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…
Read MoreThe Conundrum of Being a ‘Poker Wife’
I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends…
Read MoreWritten Content: Where does it Fit in the Digital World?
There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…
Read MoreWhy You Should Take a Professional Approach to Your Copy – Part 2
In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that. Your blog should be like anything else in your business – something you take pride in and shows your audience that you’re an expert. Being half-hearted in your…
Read MoreWhy You Should Take a Professional Approach to Your Copy – Part 1
We’ve talked before about what copy is (find out more here) and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply…
Read MoreBlog Writing: Will Anyone Read my Posts?
You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…
Read MoreContent: What Type is Best for my Industry?
If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…
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