My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…

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Introduction As a small business myself, I know how hard the next couple of months are going to be. Many of my friends and clients are also running smaller companies, and lockdowns could have serious ramifications for us, and we won’t know for some time what that will look like. At the same time, we…

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The key to success with content marketing is consistency, but it’s something that a lot of businesses struggle with. They start off with big plans and good ideas, and then things tail off. They run out of content topics, they don’t have time to write or create new things, or they lose motivation. Not knowing…

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Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like…

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Working in Content Marketing Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people…

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What is Organic Content? Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content…

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Introduction Inspired by my interview with Roger Edwards of the Marketing and Finance Podcast, I’m sharing some tips and ideas I gave to his listeners about working with a content marketer. We talked about the importance of creating and, most importantly, repurposing content for professional services businesses and entrepreneurs. As well as top tips for…

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