Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have…

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Anyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is…

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I’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP…

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  The key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give…

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Why You Should Create a Podcast Blog To really make the most of your podcast and to make Google happy, you can add a blog post alongside your transcript and summary show notes. Doing this means that for people who prefer to read rather than listen (or are unable to listen) can still benefit from…

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In the final interview of the series, I talk to Pete Matthew about his MeaningfulMoney podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who…

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In the third interview in the series, I talk to Richard Tubb about his TubbTalk podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who…

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In the second interview in the series, I talk to Natalie Hailey about her Hot Content podcast, why she started it and what benefits it’s brought to her business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio.…

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Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Below are some different ways you can put them together to support each episode. Summary Podcast Show…

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Podcasts are increasingly popular and new ones are set up all the time. People like being able to listen to them on the go, while walking the dog or making dinner. They can cover broad topics like business and health, or narrow subjects such as self-publishing and budget travel. Encouraging listeners to subscribe to your…

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