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If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take a post that’s had a […]
READ MOREInvesting in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress. I’d love it if everyone […]
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When it comes to writing blogs, people are often worried about how it should look, and how long it needs to be. It can seem daunting to sit down and write a post, especially if you compare your blog to others. It’s best to keep it short and sweet – get your message across clearly and succinctly. Your readers are […]
READ MOREI thought today’s video asked a really good question – if you want to get location independence right, how will you balance work and play? I’m having a mini test-run when my husband and I are in Glasgow for a couple of days next month (for his work) and possibly in France at the end of the month. As I’ve […]
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Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already written via different media or […]
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Following my earlier post on apostrophes, and because I’m planning more blogs about grammar and punctuation, I thought I’d post this, to find out people’s views on whether or not punctuation still matters. There’s a running joke in our family that we’re all obsessed with spotting punctuation errors on signs, adverts and websites. Both my parents were teachers at one […]
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I intended to write a guide covering various aspects of grammar, but as it can be a dry subject, it seemed easier to focus on one area at a time. I decided to start with an item of punctuation that a lot of people struggle with – the apostrophe. I have to confess, there are times when I’m not certain […]
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Blogging Content Content Marketing
As I recently completed a 90-day blog challenge, it would be reasonable to assume that I don’t struggle for blog topics. As a writer, I can theoretically write about anything, and you’ll see that my blogs are about things that interest me as well as how-to information guides. But what if you’re tasked with creating the content for your company’s […]
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A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]
READ MOREMore Tips for Editing Copy 1. For easy editing: cut out unnecessary words wherever possible. This is important when you’ve got a strict word count to stick to, but in all writing it’s good to make it as tight as possible. For instance, in the previous sentence I could remove the words “to stick to” – it would still make […]
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