Gudrun Lauret Communications: USP, copy & content support

Tips for Editing Your Copy: Part Three

Editing Your Work for Better Copy 1. Think about whether you want to use British English or American English. As a general rule, it can be assumed that British writers should use British English. However, it can depend on your target audience or where the majority of your readers are based. It’s important to decide which you’ll use and stick […]

Blogging Business Content

Tips for Writing Better Copy – Part One

If you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Know your audience: You should already know who […]

Business Writing

Sticking to the Word Count – and Cutting Words Out!

At college and university, trying to get to the recommended word count for my essays was often a struggle, but I find for my personal writing I have no trouble in producing paragraph after paragraph of copy. Generally, this is a good thing, as there’s nothing worse than writer’s block. However, apart from the risk of repeating yourself or waffling, […]

Blogging Writing

Writing Inspiration – What to do When You Get Stuck

Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them and get writing again. Writing […]

Business Writing

How I Write – Behind the Scenes of Copywriting

Fiction authors are often asked about how they write, so I thought I’d explain my writing process too. I write most of my copy in longhand with pen and paper, unless it’s transcription, as it’s far quicker and more practical to do that straight to PC. This may seem long-winded, but I find it helps me set out my thoughts. […]

Business

A Little More About Me

Having been challenged to post 90 blogs in 90 days, I thought I’d start off with something easy and tell you about myself. I’m Gudrun, I’m a copywriter and I’m currently based in the North East of England. I wanted to be a writer all my life, it just took me a little time to make it happen. I write […]

Business Writing

5 Things You Can Do While I Write Your Blog

Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a copywriter, who can craft the […]