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Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like to know more about her, […]
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Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people and finding out more about them, you’ll enjoy the […]
READ MOREAnyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is a way of planning out […]
READ MOREI’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP audience? Creating Personal Content for […]
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Why You Should Create a Podcast Blog Make the most of your podcast with a blog post alongside your transcript and summary show notes. Those who prefer to read rather than listen will still benefit from the value you provide in each episode. The blog post should have its own page on your website and include the original podcast […]
READ MOREIn the third interview in the series, I talk to Richard Tubb about his TubbTalk podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Richard Tubb? Richard used […]
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In the second interview in the series, I talk to Natalie Hailey about her Hot Content podcast, why she started it and what benefits it’s brought to her business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Natalie Hailey? Natalie […]
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Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Summary Podcast Show Notes If you’re pushed for time, create a brief summary of around 100 words, and include a one-sentence bio […]
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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business. But you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is probably obvious, but if you […]
READ MOREYou’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to content marketing, you might be […]
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