Why You Should do Webinars Webinars can be used in several ways to add value to your content. Free webinars are often used by business owners to create interest in a product or service, giving some information away to encourage viewers to make a purchase. They can be used as live broadcasts to explain a…

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I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…

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A podcast is fantastic for sharing valuable content with your audience. Listeners tune in on their daily commute, at the gym or when they’ve got some downtime, and they can be played at any time, for free, on a smartphone. You can record a podcast with minimal equipment, or have a slick production with theme…

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Podcasts, webinars and video shows are increasingly popular, and an excellent way to find new audiences. They can also be time-consuming, as there’s a lot of pre- and post-work to be done, and expensive if you pay someone to edit the show before it’s published. There’s also a lot of valuable information that can and…

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My Services are Different

I provide unique services (I believe) for my clients, so I thought it would be helpful to explain how it works and how it differs from other transcription and repurposing services. I qualified as an audiotypist five years ago, and combine that with 20 years’ experience as a writer to help my clients maximise their…

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Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts The first thing to do is…

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If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take…

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Still not convinced that content repurposing is right for your business? Here are four reasons why you might want to change your mind. Content Repurposing Helps You Expand Your Reach If all you do is write blog posts and publish them on your website, how will new fans and customers find you? People may stumble…

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Now you understand what content repurposing is, how to do it and some of the tools to help you, you’ll be keen to get started with maximising all of your old content. BUT, before you start updating your entire archive, stop and think. It’s not appropriate to repurpose every piece of content. With your content…

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Books and mortarboard

Investing in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress.…

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