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I’ve been talking about having a USP (unique selling point) in my social media posts recently, so I thought I’d better write a blog about it too! Why do I think that getting clear on your USP is so important? Because it makes all of your communications with clients so much clearer and more effective. You know what you do, […]
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A few months ago, I came up with the CORE Approach to online communications. The idea behind it is to help you make your content more appealing to your target audience. However, I realised that when I work with clients, there’s a bit more to my process than just how write better copy. The CORE is only one part of […]
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Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people and finding out more about them, you’ll enjoy the […]
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Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content by paying attention to what’s going on in the […]
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Introduction Inspired by my interview with Roger Edwards of the Marketing and Finance Podcast, I’m sharing some tips and ideas I gave to his listeners about working with a content marketer. We talked about the importance of creating and, most importantly, repurposing content for professional services businesses and entrepreneurs. As well as top tips for repurposing podcasts, videos, vlogs […]
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Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have to be an English essay […]
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Business Content Content Marketing
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. And there’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve put together this list […]
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Business Content Content Marketing
Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media – one thing at a time!) […]
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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business. But you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is probably obvious, but if you […]
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*Post updated July 2021* Content creation and marketing is time-consuming, as we know, which is why a content manager could help. Content marketing isn’t a top priority for many business owners. As you get busier and your small company starts to grow you might want to pass some responsibility to a someone else. There’s plenty of evidence that content marketing […]
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