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Have you ever done a personality test? No, I don’t mean like in the back of Cosmo (showing my age!) or a Buzzfeed quiz to see which Friend you are (don’t lie – you know you’re not Phoebe). I’m talking about something that might reveal something more about you – like a rebel tendency. I mean a personality profile, which […]
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Got lots of ideas for content and ready to whiz through your list? Hang fire! It’s easy to get carried away when you’re feeling inspired (trust me, I’ve been there!). But you need to take a step back and focus on one post (or other content type) at a time. Why it’s Better to Take Content Creation in Smaller Steps […]
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In this episode of the Apple Cart, I’m joined by Laura Pearman to talk about the evolution of creativity in the time of AI. Laura is a Personal Branding Consultant for experts, leaders and business owners. She specialises in empowering female leaders to elevate their personal brands and achieve industry impact. She achieves this with blend of strategic insight and […]
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In this episode of the Apple Cart, I’m joined by Janine Coombes to talk about being bolder with your marketing. Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, […]
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Have you decided to start publishing regular blogs? Maybe you’ve got your marketing team on board to help you. Perhaps you’ve even got a list of topics you want to write about. Now, I don’t want to put you off, especially as I’m all about making it easier to blog consistently, but before you write anything new, I want you to […]
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Welcome to The Apple Cart podcast. I’m your host, Gudrun Lauret. I’m a copywriter, content marketer, blog coach and all-round creative. Despite being a writer by trade, I love talking to people and finding out more about them. I have a lot of creative friends, so I thought a podcast was a good way to chat to them. And share […]
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I’ve lost my writing mojo. What a strange thing to say, from someone who works as a professional writer. Fortunately, I don’t mean for my clients. Give me a topic and a tone of voice and I’ll give you 1200 words tomorrow. But I can’t really write for myself. This is the first blog I have written for several months, […]
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I’ve been a published writer for almost 30 years, and a self-employed copywriter for nine. I’ve done copywriting for all kinds of people. From beauty therapists, to accountants, to HR experts, to digital marketers, I’ve written pretty much any kind of copy you can think of, and I’ve loved it! While I still do copywriting projects from time to time, […]
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When you start creating content for your business, the easiest way to begin is with the content that interests you most. You write blogs on the topics you know most about, and use jargon or industry-specific terms. But if you’re doing this and not getting much response, then you need to stop and reconsider. Even though you think you’re producing […]
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Our front room is full of books. Organised alphabetically and by genre on the black Billy Bookcases so we can find what we want easily. A visitor was once taken aback and somewhat disturbed by them all. Then they said: “Oh, but you’re a writer. That’s why you’ve got so many books.” I looked at them with astonishment. “I’ve got […]
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