Welcome to The Apple Cart podcast. I’m your host, Gudrun Lauret. I’m a copywriter, content marketer, blog coach and all-round creative.

Despite being a writer by trade, I love talking to people and finding out more about them. I have a lot of creative friends, so I thought a podcast was a good way to chat to them. And share some of their wisdom.

I thought it would be fun to schedule my shows at the time Top of the Pops used to be broadcast on BBC1. I think that will give you a flavour of what I’m all about!

And why The Apple Cart? Because I’m all about upsetting the proverbial apple cart of how we’re supposed to run businesses.

Listen to the Introduction

Who is The Apple Cart for?

This is for creative disruptors, disruptive creators and anyone who wants to do business differently. You might want to find ways to discover your latent creativity or just listen to some random chat. There’s always value in the episodes. But there are occasionally swear words and tales of misspent youth. If that’s not your thing, that’s absolutely fine.

If it IS your thing and you’d like to be a guest, or know somebody who’d be a great fit, please feel free to do an intro! You can contact me here or connect with me on LinkedIn.

Who am I?

I’ve been a published writer for 28 years this year (2025) and I’ve been running my business for a decade. I’ve been helping businesses of all sizes to get better at content marketing and online communications.

Now, I offer done-with-you services to help you feel confident about your writing and to find a process that works for you.

Find out more about me here and see all of my services here.