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I was delighted to be approached by Take Note for a guest blog spot. The post below examines the pros and cons of speech to text tools, and why you may want to use a person for transcription. As of late, speech to text software, also known as automatic voice recognition (ASR), has expanded its popularity as the […]
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Working in content marketing is a collaborative process, because you need to really understand your customer’s offerings. You get to work with small businesses or individuals to understand what it is they really want to say and help them to get that message across. If you’re good at talking new people and finding out more about them, you’ll enjoy the […]
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Organic content is anything you create and share online but don’t pay to have it boosted or distributed. Your audience finds it naturally, engages with it and shares it for you. In this post, we’re looking at some examples of how you can quickly and easily create your own organic content by paying attention to what’s going on in the […]
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Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have to be an English essay […]
READ MOREAnyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is a way of planning out […]
READ MOREI’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP audience? Creating Personal Content for […]
READ MOREThe key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give them what they want. Content […]
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Business Content Content Marketing
The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. And there’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve put together this list […]
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I love it when people ask me what I do – my dream job was to be a writer, and now I am one. When people find out my husband is a semi-professional poker player, they imagine we live an impossibly glamourous, wildly exciting life. The truth, of course, is that one of us spends our days hunched over a […]
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People don’t like to write. They can’t find the time or the enthusiasm. Or they feel that what they produce is stilted, formal and doesn’t capture their authentic voice. It’s no wonder, then, that people are using speech to text tools to make blogging easier. There are definite advantages to dictating your thoughts and having the words magically appear on […]
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