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We’ve talked before about what copy is and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply explaining what or who something (or someone) is and what […]
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If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take a post that’s had a […]
READ MOREInvesting in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress. I’d love it if everyone […]
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“Writing a blog without writing” probably sounds like a dream come true, or an impossibility. But there are a couple of ways you can create blogs with minimal writing. I know from conversations how many people hate the whole process of creating a blog – setting up a text document, creating headings, coming up with a title, finding an image, […]
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Following my earlier post on apostrophes, and because I’m planning more blogs about grammar and punctuation, I thought I’d post this, to find out people’s views on whether or not punctuation still matters. There’s a running joke in our family that we’re all obsessed with spotting punctuation errors on signs, adverts and websites. Both my parents were teachers at one […]
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I intended to write a guide covering various aspects of grammar, but as it can be a dry subject, it seemed easier to focus on one area at a time. I decided to start with an item of punctuation that a lot of people struggle with – the apostrophe. I have to confess, there are times when I’m not certain […]
READ MOREEditing Your Work for Better Copy 1. Think about whether you want to use British English or American English. As a general rule, it can be assumed that British writers should use British English. However, it can depend on your target audience or where the majority of your readers are based. It’s important to decide which you’ll use and stick […]
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