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Our front room is full of books. Organised alphabetically and by genre on the black Billy Bookcases so we can find what we want easily. A visitor was once taken aback and somewhat disturbed by them all. Then they said: “Oh, but you’re a writer. That’s why you’ve got so many books.” I looked at them with astonishment. “I’ve got […]
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Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have to be an English essay […]
READ MOREAnyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is a way of planning out […]
READ MOREI’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP audience? Creating Personal Content for […]
READ MOREWe’ve already said that using jargon and industry-specific terms in your MSP content can be off-putting for your readers, who may not be familiar with them but assume that they should, and feel embarrassed because of it. However, you do need to explain to your customers exactly what the services you offer can do and how they can help. Using […]
READ MOREThe key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give them what they want. Content […]
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You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve heard about blogging and content […]
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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform. And given how many talking […]
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Working with a copywriter can be expensive for small businesses, especially when you’re just starting up. Or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with what you’ve got, and ask a copywriter to improve or polish the text […]
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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that. Your blog should be like anything else in your business. It’s something you take pride in and shows your audience that you’re an expert. Being half-hearted in your approach will come through, and […]
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