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Last week I attended a conference in Newcastle on how to effectively use social media for your business. It’s something I’m actively working on and trying to get better at, so I thought it would be useful to hear some expert advice. There was a range of sessions to choose from, and I wish I could have attended them all! […]
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Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already written via different media or […]
Read MoreI’m trying to get to grips with writing content and content marketing, and have several books to wade through. This is the first one I’ve read, and this is both a review and a summary of some of the points I found helpful. Schaefer starts by saying, rightly I think, that consumers are oversaturated with content now, and creating something […]
Read MoreSnapchat has been in my peripheral vision since it launched in 2011, but my knowledge of it was that it was popular with teens and pre-teens, who used it for sexting and saucy snaps, and somehow got caught doing this despite snaps self-destructing after only a few seconds. However, it appears that it’s been gaining popularity with older users in […]
Read MoreSo it’s been a while since I posted a blog. I completed the 90 day blog challenge in early January, and thought we could all do with a break! While I’ve been away, I’ve had a lot of updates to my website. This is still ongoing, but it’s almost perfect. Please let me know if you like the new look […]
Read MoreToday is my 90th and final blog! It’s been an interesting experience and it’s very satisfying to have done it. Sometimes it was difficult to come up with a topic, but I have to be honest and say I planned out as much as I could in advance. I also decided to include parts of my everyday life, to make […]
Read MoreAlthough I’ve been a writer for 18 years, being in business as a copywriter is still quite new to me. I’ve been working with a marketing company for the last few months to plan out my offerings and areas of expertise, and spent considerable time on my avatar (ideal customer). In the 21st century, a business needs to have a […]
Read MoreDid you make any resolutions last week, as the bells chimed or while you were feeling sorry for yourself the morning after? In the cold light of day are there any you would change or any that seem unrealistic? I mentioned a couple of things that I’m going to be focussing on in the first months of the new year, […]
Read MoreBeing a copywriter means that I generally work from home, but I often find myself at a client’s office or out and about at a networking event or travelling to and from a business meeting. Since I became self-employed I have become a bit obsessed with my smart phone and helpful apps. I have my personal and business emails set […]
Read MoreI posted a few days ago about how being self-employed means you can end up working more than you intend to, particularly in the run-up to Christmas. Although the day itself is over, we’re still officially in “festive season and our tree will stay up for another fortnight (more or less). It got me thinking, though, about how many of […]
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