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Networking for the Nervous – Part Three

By | Nov 5, 2015 | 0 Comments

Concluding the series of tips for successful networking: After the Event Let people know where you’ve been – send a Tweet which includes the organisers and a hashtag relating to the event if there was one (e.g. #Fridaynetworking). This is a good way of getting included in any follow-up conversations after the event and also…

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will people read my blog

5 Tips for Writing Better Copy – Part 1

By gudrunlauret@gmail.com | Nov 2, 2015 | 0 Comments

If you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Writing Know your…

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Networking for the Nervous – Part Two

By | Oct 30, 2015 | 0 Comments

Continuing on from last week’s tips on networking: On the Day If you’re nervous, have a power song – something that makes you feel upbeat and confident, and listen to it in the car or on headphones before you go in. I actually have a whole playlist which I use now and then as a…

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How I Write – Behind the Scenes of Copywriting

By gudrunlauret@gmail.com | Oct 29, 2015 | 0 Comments

Fiction authors are often asked about how they write, so I thought I’d explain my writing process too. I write most of my copy in longhand with pen and paper, unless it’s transcription, as it’s far quicker and more practical to do that straight to PC. This may seem long-winded, but I find it helps…

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Is Remote Working and Location Independence Possible?

By | Oct 27, 2015 | 0 Comments

Like most people, I read Tim Ferriss’ Four Hour Work Week and thought: “I want to live like that!” I re-read it earlier this year, just before I transitioned my business to solely offering copywriting, and found that parts of it really resonated and influenced my medium-term goals. However, for a lot of people this…

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Work with a copywriter

Why Does My Business Need a Copywriter?

By gudrunlauret@gmail.com | Oct 26, 2015 | 0 Comments

You might find yourself asking this question at least once. A copywriter is often associated with advertising agencies, with Don Draper types crafting killer campaigns for global brands. It can be hard to see how this can fit in with your small business. However, it’s better to think of it just as “writing”, and there…

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Networking for the Nervous – Part One

By | Oct 23, 2015 | 0 Comments

Networking often feels like a necessary evil when it comes to running your own business. I know of people who swear by it and others who never bother. I really didn’t enjoy it when I started out, and still find it hard now, but it’s possible that I’m approaching it the wrong way. There are…

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Books and mortarboard

Tips for Collaborative Writing Projects

By gudrunlauret@gmail.com | Oct 20, 2015 | 0 Comments

Recently, I’ve been collaborating on the writing of a business book, and it’s given me a great insight into what ghostwriting clients want. It’s also made me think of some ways to make the process easier for all involved. Get Help with Your Writing Projects Know your topic: this might sound obvious, but the clearer…

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bookshelf, self publishing

Preparing to Self-Publish Your Book

By gudrunlauret@gmail.com | Oct 19, 2015 | 0 Comments

The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of…

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