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Discovering my Why (10 Day Blog Challenge)

Day two of the blog challenge is the answer to Natalie’s question: “why do I want to live the freedom lifestyle?” As she says, the reason can’t be just because it sounds cool or as an escape from your current situation – we all know that trying to run away from problems doesn’t make them go away, although when things […]

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How to Find Your Niche and Make it Worthwhile

For some people, their niche – the area they want to focus on or specialise in – is obvious straight away. I’ve long admired those who always knew they wanted to be a doctor, or a gymnast, or an accountant (this must have been someone’s childhood dream?!) Those people can see their career path clearly ahead of them, knowing which […]

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Gudrun Lauret Copywriting – First Birthday!

If you’d asked me on my fifth birthday what I wanted to be when I grew up, I would have said “a writer.” By 12 I had my journalism career planned out (a stint in London, war correspondence) and at 19 had done the relevant training and work experience. Then real life got in the way, and I found a […]

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Why Saying No is Good for Business

I’ve never been good at saying no to people. It runs in the family (or at least the women). If someone asks me to help them, I like to do it, even if it doesn’t always suit me. In business, there’s a tendency to say yes to work, to invitations to events and to networking groups, although it may not […]

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How to Write Really Effective Web Copy

Setting up your business site and creating web copy can be daunting. As well as thinking about keywords, you need to make sure your content is readable and as jargon-free as possible. Web Copy Tips People read differently online, as their attention span is shorter. You only have a few seconds to interest them before they click away. Online readers […]

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7 Tips for Getting a Great Press Release Written

If you need a press release in a hurry or you don’t feel confident in your writing skills, you can ask a copywriter to craft it for you. Many PR agencies also outsource press release writing too. Press Release Pointers: Agree a deadline – if you’re promoting an event or have a seasonal offer, you’ll have a time limit on […]

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13 Tips for Writing a Press Release

A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]

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Mastermind Groups – A Personal View

A ‘mastermind’ is a meeting between a small group of business owners, where each person talks about a specific issue they’re having, and everyone offers advice and suggestions based on their experiences and knowledge. It’s a really effective way to get a different perspective on your business and to consider things you may not have thought of. I participate in […]

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