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Creating your (60-second) Elevator Pitch

By | Oct 15, 2015 | 0 Comments

The theory goes: you should be able to sum up and sell the benefits of your business in the length of a time it takes to ride an elevator, to persuade your listener to buy/invest/want to know more. While the idea is that you may unexpectedly find yourself in a lift with Richard Branson and…

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Five Tips for Structuring your Book

By gudrunlauret@gmail.com | Oct 13, 2015 | 0 Comments

Whether you’re writing a novel or a business guide, it’s important to think about the end result of how your book will look. Here are five things to think about before you start writing. How to Structure Your Book How long it will be: an A5 paperback of around 120 pages can be 55,000 words.…

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A Little More About Me

By | Oct 12, 2015 | 0 Comments

Having been challenged to post 90 blogs in 90 days, I thought I’d start off with something easy and tell you about myself. I’m Gudrun, I’m a copywriter and I’m currently based in the North East of England. I wanted to be a writer all my life, it just took me a little time to…

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5 Things You Can Do While I Write Your Blog

By gudrunlauret@gmail.com | Oct 6, 2015 | 0 Comments

Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a…

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The Importance of Credible Publicity for Small Businesses

By | Sep 28, 2015 | 0 Comments

When you’re a small business and just starting out, one of the biggest challenges can be getting your name out there and telling people what your business does. And as a new business, you probably don’t have a huge advertising or marketing budget. But getting publicity is a great way to get noticed and win clients. However,…

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Ghostwriting – More Possibilities Just Than Tell-All Memoirs

By gudrunlauret@gmail.com | Sep 18, 2015 | 0 Comments

I’ve been curious about the idea of being a ghostwriter for years – the name implies someone mysterious and hidden in the shadows. The reality of ghostwriting isn’t like that, and probably not as dramatic as Robert Harris made out in his novel The Ghost, but it is clearly very interesting and rewarding. The expert…

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Equipment for producing podcast transcripts - foot pedal and headphones

Audiotyping and How Transcription Benefits Businesses

By gudrunlauret@gmail.com | Sep 14, 2015 | 0 Comments

In my previous career, I thought it would be useful to have an audiotyping qualification. I went through Pitman Training and gained an OCR Level 3 distinction. It’s a great skill to have and is easy to set up. Gone are the days of secretaries using reel to reel machines, cumbersome items that took up…

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Why the Words We Choose are Important

By | Aug 27, 2015 | 0 Comments

We communicate with each other all the time. The popularity of social media sites means that we can share our successes and failures and give our opinions on those of other people. These words are shared instantly and are permanently on record. So the words we choose to use are perhaps more important than ever…

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What is Copywriting?

By gudrunlauret@gmail.com | Aug 27, 2015 | 0 Comments

*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and…

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