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Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts Share on Social Media The first thing to do is add […]
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If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take a post that’s had a […]
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Still not convinced that content repurposing is right for your business? Here are four reasons why you might want to change your mind. Content Repurposing Helps You Expand Your Reach If all you do is write blog posts and publish them on your website, how will new fans and customers find you? People may stumble across a valuable post you’ve […]
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Ready to repurpose your own content? Before you update it all, stop and think. It’s not appropriate to repurpose every piece of content. Consider these points first. Is Your Content Still Relevant? All businesses change over time, so it’s possible that not everything you have is still helpful. If you work in a technology industry, chances are that the post […]
Read MoreInvesting in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress. I’d love it if everyone […]
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Once you know which platforms your customers use and where you need to share content, you’ll need the right tools. These will vary, of course, but there are some that it’s worth having now, even if you don’t use them straight away. There are also tools to help you with your content repurposing. We’ll assume that you already have a […]
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Now you know what content repurposing is, you need to be well prepared for your first attempt. Here are five tips to help you get started. Put Time Aside for Content Repurposing Like your other marketing activities, you need to make space in your diary to look at how you can reuse your content. Depending on how much content you […]
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Content Content Marketing Content Repurposing
Content repurposing is a way to share a piece of content (usually a blog, but not always) you’ve already published in one format in a different style or on another social platform. Businesses with an online presence know that they have to constantly provide new, engaging content to attract and retain customers, but this is time-consuming. Content repurposing makes it […]
Read MoreAnother year has flown by, and my writing business is two years old! I’ve come a long way since I decided to go back to my childhood dream of being a writer, and a lot has happened since my first bizversary last year (read more here). In the last 12 months, I’ve done a lot of thinking about what I […]
Read MoreA week ago I was in Edinburgh for the CMA Live 2017 event. I’d heard a lot about the previous year’s event from my colleagues in Newcastle, so I already knew there was a risk of FOMO if I didn’t get a ticket. Attending a two day business conference in another city is expensive and an investment you need to […]
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