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*Post updated April 2023* There are many different definitions of content marketing. The CMI (Content Marketing Institute) describe it as a ‘strategic marketing approach’ and emphasise the importance of being consistent. ‘Content’ means any material you create (blogs, vlogs, webinars, infographics) and share online. The content isn’t designed to be a sales pitch, but tells people about you and […]
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As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not to Ask a Copywriter for […]
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When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer is. Copywriters are well-qualified (or […]
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Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So, what can you expect when […]
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Why You Should do Webinars Webinars can be used in several ways to add value to your content. Free webinars are often used by business owners to create interest in a product or service, giving some information away to encourage viewers to make a purchase. They can be used as live broadcasts to explain a topic to a large group […]
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I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing. This is common in more traditional industries. There’s a feeling that it’s a fad. It doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market to people and hope […]
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A podcast is fantastic for sharing valuable content with your audience. Listeners tune in on their daily commute, at the gym or when they’ve got some downtime, and they can be played at any time, for free, on a smartphone. You can record a podcast with minimal equipment, or have a slick production with theme music, a voice-over introduction and […]
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I’m planning to start creating my own video series in 2018. I’ve got the equipment to get started, and I’m compiling a list of topics. In the meantime, I’m taking inspiration from some of the many excellent video creators and marketers out there, and learning a lot about their businesses as well. I’ve curated three that I’ve watched this week […]
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Podcasts, webinars and video shows are increasingly popular, and an excellent way to find new audiences. They can also be time-consuming, as there’s a lot of pre- and post-work to be done, and expensive if you pay someone to edit the show before it’s published. There’s also a lot of valuable information that can and should be reused, but you […]
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I provide unique services (I believe) for my clients, so I thought it would be helpful to explain how it works and how it differs from other transcription and repurposing services. I qualified as an audiotypist five years ago, and combine that with 20 years’ experience as a writer to help my clients maximise their best content. Creating fresh, relevant […]
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