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Like most people, I read Tim Ferriss’ Four Hour Work Week and thought: “I want to live like that!” I re-read it earlier this year, just before I transitioned my business to solely offering copywriting, and found that parts of it really resonated and influenced my medium-term goals. However, for a lot of people this seems an impossible dream. The […]
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You might find yourself asking this question at least once. A copywriter is often associated with advertising agencies, with Don Draper types crafting killer campaigns for global brands. It can be hard to see how this can fit in with your small business. However, it’s better to think of it just as “writing”, and there are all sorts of situations […]
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Recently, I’ve been collaborating on the writing of a business book, and it’s given me a great insight into what ghostwriting clients want. It’s also made me think of some ways to make the process easier for all involved. Get Help with Your Writing Projects Know your topic: this might sound obvious, but the clearer you are on what you’re […]
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The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of people had the final say […]
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Whether you’re writing a novel or a business guide, it’s important to think about the end result of how your book will look. Here are five things to think about before you start writing. How to Structure Your Book 1. How long it will be: an A5 paperback of around 120 pages can be 55,000 words. If you have a […]
READ MOREHaving been challenged to post 90 blogs in 90 days, I thought I’d start off with something easy and tell you about myself. I’m Gudrun, I’m a copywriter and I’m currently based in the North East of England. I wanted to be a writer all my life, it just took me a little time to make it happen. I write […]
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Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a copywriter, who can craft the […]
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I’ve been curious about the idea of being a ghostwriter for years – the name implies someone mysterious and hidden in the shadows. The reality of ghostwriting isn’t like that, and probably not as dramatic as Robert Harris made out in his novel The Ghost, but it is clearly very interesting and rewarding. The expert in the field is Andrew […]
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In my previous career, I thought it would be useful to have an audiotyping qualification. I went through Pitman Training and gained an OCR Level 3 distinction. It’s a great skill to have and is easy to set up. Gone are the days of secretaries using reel to reel machines, cumbersome items that took up too much space in the […]
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We communicate with each other all the time. The popularity of social media sites means that we can share our successes and failures and give our opinions on those of other people. These words are shared instantly and are permanently on record. So the words we choose to use are perhaps more important than ever before, because we need to […]
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