Copywriting Writing

What is Copywriting?

*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and inspire; it’s found everywhere and […]

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Business

Welcome!

You’ve found the home of Gudrun Lauret Copywriting.  Here you can find examples of my work, learn more about me and get in touch if you like what you read. I’ll also be regularly updating my blog with a mixture of business writing and posts about what I’ve been up to, places I’ve visited and topics I find interesting. Please […]

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