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content creation

Writing for Your Reader – Put the Audience First

A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]

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Self Publishing a Book: Marketing Part 3

In the final post in this series, we look at what to do in the last two weeks leading up to publishing your book, the day itself and afterwards. Book Signings In the final fortnight, see if you can arrange book signings in your local area. The best bet is an independent book seller, who chooses their own stock (including […]

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Self Publishing a Book: Marketing Part 1

Publishing a book yourself is great, because you have control of when and how it’s released, set the price and sell it internationally without having to wait for distribution rights. However, without a traditional publishing deal it can be harder to find a readership beyond your immediate acquaintances. Here are some pointers to get you planning ahead and maximising sales […]

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Tips for Editing Your Copy: Part Two

More Tips for Editing Copy 1. For easy editing: cut out unnecessary words wherever possible. This is important when you’ve got a strict word count to stick to, but in all writing it’s good to make it as tight as possible. For instance, in the previous sentence I could remove the words “to stick to” – it would still make […]

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Tips for Editing Your Copy: Part Three

Editing Your Work for Better Copy 1. Think about whether you want to use British English or American English. As a general rule, it can be assumed that British writers should use British English. However, it can depend on your target audience or where the majority of your readers are based. It’s important to decide which you’ll use and stick […]

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Tips for Writing Better Copy – Part One

If you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Know your audience: You should already know who […]

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Writing Inspiration – What to do When You Get Stuck

Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them and get writing again. Writing […]

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Preparing to Self-Publish Your Book

The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of people had the final say […]

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5 Things You Can Do While I Write Your Blog

Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a copywriter, who can craft the […]

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